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In Russia, Brands Advertising Diversity Are Under Attack

Russian sushi delivery Yobidoyobi removed an advertisement with a Black man and apologized for offending the Russian nation, while a grocery chain was attacked for featuring an LGBTQ couple.

In Russia, Brands Advertising Diversity Are Under Attack

Yobidoyobi said it simply "made very standard visuals for social media"

MOSCOW — "On behalf of the entire company, we want to apologize for offending the public with our photos..." reads a recent statement by Russian sushi delivery Yobidoyobi. What was the offending ad? Yobidoyobi published an advertisement that included a photograph of a Black man.

Shortly after, Yobidoyobi's co-founder, Konstantin Zimen, said people on social media were accusing Yobidoyobi of promoting multiculturalism. According to Zimen, the accusations began to appear after the founder of the far-right Male State movement, Vladislav Pozdnyakov, called on his Telegram digital channel to "leave feedback" about the company, as well as place orders and not pay for them.

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In The News

War in Ukraine, Day 92: Is Severodonetsk The Next Mariupol?

Russian troops are attempting to encircle Severodonetsk, the last key city remaining under Ukrainian control in the Luhansk region, as Vladimir Putin looks to claim victory in a war that is not going Moscow's way. But will the toll be for civilians?

Inside a shelter in Severodonetsk.

Meike Eijsberg, Shaun Lavelle and Cameron Manley

Severodonetsk, the last key city remaining under Ukrainian control in the Luhansk area, is now the focal point of Russia’s war. In 2014, it had been recaptured from the pro-Russian separatists in a hard-fought battle by Ukrainian forces. Now, eight years later, Moscow is launching an all-out attack to try to take it back again.

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Alex Crawford, a Sky News correspondent in the region, says Russian forces have the means to conquer the city that in normal times has a population of circa 100,000 — and Moscow will be eager to cite it as the “victory”. But, Crawford wrote, “the path to victory comes – like the capture of the port city of Mariupol – strewn with the broken and battered bodies of the city's citizens.”

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

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