It's an economic dictum that virtually anything that is rare is bound to create a valuable market: diamonds, limited edition clothing and, in Japan, obese people.
In a country where the obesity rate is among the world's lowest — only 3.6% of the population is fat, compared to 27% in Australia — a Japanese company now offers the opportunity to rent one of these scarce specimens.
In need of plus-sized people for an advertisement, an overweight model for the promotion of a diet or —according to the company's own words — of someone chubbier than you to make you feel better? If you live in Tokyo, Osaka or Aichi, this is now possible: For 2,000 yen ($18), the Debucari company lets you rent a person certified to weigh over 100 kilograms, as reported by Ouest France.
Behind the new one-of-a-kind service, Mr Bliss, an entrepreneur who came up with the idea after struggling himself to find plus-size models for his own fashion brand, Qzilla. And as specified on its website, Debucari's offer is all about "body positivity".
Unlike other countries who see obesity as a result of bad eating habits, Japan links plus-size people to the sacred discipline of 相撲 "Sumō," the famous centuries-old wrestling sport. Sumos wrestlers, who weigh as much as 150 kilograms, are revered by the Japanese public, almost to the point of being considered half-gods.
However odd — or even offensive — it might sound to "rent" any kind of person, this type of service is rather common in Japan, with many companies already offering a wide range of offers. From hiring a friend, a girlfriend or even a middle-aged man to keep you company for a day, there are plenty of people to choose from ... in all shapes and sizes.