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In Alsace, A Town Name Too Long For E-Commerce

Can you say 'Niederschaeffolsheim' three times fast?

In Alsace, A Town Name Too Long For E-Commerce
Rozena Crossman

Along the border with Germany, the French region of Alsace is known for its white wine, Christmas markets and … ridiculously long town names. So long, in fact, that one resident of the little town of Niederschaeffolsheim was unable to buy a pair of sneakers.

Here's how this unusual online clash played out recently between the old Alsatian language and modern word counts, as reported in local daily Dernières Nouvelles d'Alsace. A 16-year-old named Justine was wrapping up her purchase on Foot Locker's website when she was prompted to insert her address. The box, however, had a limit of 15 letters, and Niederschaeffolsheim adds up to 20. "I thought it was surely an error, so I re-tried but it didn't work," she told the newspaper. "I can't do anything about the name of my village."

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Lisa Berdet, Lila Paulou, Anne-Sophie Goninet and Bertrand Hauger

👋 Sveiki!*

Welcome to Thursday, where more Ukrainian soldiers surrender in Mariupol, Sri Lanka defaults on its debt,and George W. Bush offers an epic geopolitical gaffe. Meanwhile, Lili Bai in Chinese-language digital media The Initium looks at what’s driving the current “expat exodus” at play in Shanghai.

[*Latvian]

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