Why A Sense Of Smell Is Crucial For Male Sexual Conquest

A new study offers fascinating evidence that men who have no sense of smell have serious difficulty finding partners. For women, there is no such clear correlation.

The nose knows
The nose knows
Pierre Barthélémy

PARIS - For people with anosmia, success does not have a sweet smell, nor does anything else.

Anosmia is the complete or partial loss of olfaction – or put another way, people with anosmia cannot smell anything. In everyday life, those who suffer from this disease are more often than others victims of domestic accidents, because they are not able to smell gas leaks; or the burnt smell that would have told them their house or building was going up in flames; or weren’t able to identify a dangerous product (ammonia, bleach, etc.) or spoiled food.

They are not able to appreciate food in all its dimensions, since – with taste – smell makes up a big part of the pleasures of the table. But in addition to pleasures of the table, there are those of the flesh.

The February issue of the journal Biological Psychology includes a German study that questions whether or not anosmia affects sexual life. The question may seem silly if we consider that humans have stopped smelling each other’s derrieres for a long time. But this is not to say that smell has no role in social relations – in fact this sense could be a means of communication, discrete or unsuspected, for Homosapiens.

“Less explorative”

The authors of this study recruited 32 people suffering from isolated congenital anosmia and 36 age-matched healthy controls. The subjects were given a focus questionnaire on daily events related to olfaction: meals, domestic accidents, personal hygiene, and sexual history. A second questionnaire tried to uncover signs of depression. Surprisingly, researchers found that anosmic men had five times fewer sexual partners than men with a full sense of smell.

The researchers found that anosmics were more socially awkward because of their handicap: they worry about their body odor, avoid eating with others, and have a hard time assessing others. Thus anosmic men “exhibit much less explorative sexual behavior,” according to the study. In other words, when they aren’t able to smell, men aren’t good at seeking out new partners – not because smells help them, but because not smelling makes them feel less secure.

With women, it’s totally different. Their number of sexual partners does not change, even if they cannot smell men. We know that the male body odor is normally an important factor in a woman’s choice of partner, because she uses it to detect clues about a man’s health. However, the study shows that for anosmic women living with a partner, they are much less secure about their partner than a “smelling” woman.

From an evolutionary point of view, it is precisely this security that a woman looks for in a man. Without smell, she cannot be sure she has made the right choice, the one with whom she will be willing to invest maternity and children’s education, in energy and time (first, nine months, then twenty-five). And she will never know when he reeks of alcohol -- or carrys the whiff of another woman's perfume.

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Pro-life and Pro-abortion Rights Protests in Washington

Anne-Sophie Goninet, Jane Herbelin and Bertrand Hauger

👋 Håfa adai!*

Welcome to Thursday, where new Omicron findings arrive from South Africa, abortion rights are at risk at the U.S. Supreme Court and Tyrannosaurus rex has got some new competition. From Germany, we share the story of a landmark pharmacy turned sex toy museum.

[*Chamorro - Guam]


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• COVID update: South Africa reports a higher rate of reinfections from the Omicron variant than has been registered with the Beta and Delta variants, though researchers await further findings on the effects of the new strain. Meanwhile, the UK approves the use of a monoclonal therapy, known as sotrovimab, to treat those at high risk of developing severe COVID-19 symptoms.The approval comes as the British pharmaceutical company, GSK, separately announced the treatment has shown to “retain activity” against the Omicron variant. Down under, New Zealand’s reopening, slated for tomorrow is being criticized as posing risks to its under-vaccinated indigenous Maori.

• Supreme Court poised to gut abortion rights: The U.S. Supreme Court signaled a willingness to accept a Republican-backed Mississippi law that would bar abortions after 15 weeks of pregnancy, even in cases of rape or incest. A ruling, expected in June, may see millions of women lose abortion access, 50 years after it was recognized as a constitutional right in the landmark Roe v. Wade case.

• Macri charged in Argentine spying case: Argentina’s former president Mauricio Macri has been charged with ordering the secret services to spy on the family members of 44 sailors who died in a navy submarine sinking in 2017. The charge carries a sentence of three to ten years in prison. Macri, now an opposition leader, says the charges are politically motivated.

• WTA suspends China tournaments over Peng Shuai: The Women's Tennis Association (WTA) announced the immediate suspension of all tournaments in China due to concerns about the well-being of Chinese tennis player Peng Shuai, and the safety of other players. Peng disappeared from public view after accusing a top Chinese official of sexual assault.

• Michigan school shooting suspect to be charged as an adult: The 15-year-old student accused of killing four of his classmates and wounding seven other people in a Michigan High School will face charges of terrorism and first-degree murder. Authorities say the suspect had described wanting to attack the school in cellphone videos and a journal.

• Turkey replaces finance minister amid economic turmoil: Turkish President Tayyip Erdogan appointed a strong supporter of his low-interest rate drive, Nureddin Nebati, as Turkey’s new finance minister.

• A battle axe for a tail: Chilean researchers announced the discovery of a newly identified dinosaur species with a completely unique feature from any other creatures that lived at that time: a flat, weaponized tail resembling a battle axe.


South Korean daily Joong-ang Ilbo reports on the discovery of five Omicron cases in South Korea. The Asian nation has broken its daily record for overall coronavirus infections for a second day in a row with more than 5,200 new cases. The variant cases were linked to arrivals from Nigeria and prompted the government to tighten border controls.



In the northeastern Chinese city of Harbin, a reward of 10,000 yuan ($1,570) will be given to anyone who volunteers to take a COVID-19 test and get a positive result, local authorities announced on Thursday on the social network app WeChat.


Why an iconic pharmacy is turning into a sex toy museum

The "New Pharmacy" was famous throughout the St. Pauli district of Hamburg for its history and its long-serving owner. Now the owner’s daughter is transforming it into a museum dedicated to the history of sex toys, linking it with the past "curing" purpose of the shop, reports Eva Eusterhus in German daily Die Welt.

💊 The story begins in autumn 2018, when 83-year-old Regis Genger stood at the counter of her pharmacy and realized that the time had come for her to retire. At least that is the first thing her daughter Anna Genger tells us when we meet, describing the turning point that has also shaped her life and that of her business partner Bianca Müllner. The two women want to create something new here, something that reflects the pharmacy's history and Hamburg's eclectic St. Pauli quarter (it houses both a red light district and the iconic Reeperbahn entertainment area) as well as their own interests.

🚨 Over the last few months, the pharmacy has been transformed into L'Apotheque, a venture that brings together art and business in St. Pauli's red light district. The back rooms will be used for art exhibitions, while the old pharmacy space will house a museum dedicated to the history of sex toys. Genger and Müllner want to show that desire has always existed and that people have always found inventive ways of maximizing pleasure, even in times when self-gratification was seen as unnatural and immoral, as a cause of deformities.

🏩 Genger and Müllner want the museum to show how the history of desire has changed over time. The art exhibitions, which will also center on the themes of physicality and sexuality, are intended to complement the exhibits. They are planning to put on window displays to give passers-by a taste of what is to come, for example, British artist Bronwen Parker-Rhodes's film Lovers, which offers a portrait of sex workers during lockdown.

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"I would never point a gun at anyone and pull a trigger at them. Never."

— U.S. actor Alec Baldwin spoke to ABC News, his first interview since the accident that killed cinematographer Halyna Hutchins on the set of the movie Rust last October. The actor said that although he was holding the gun he didn’t pull the trigger, adding that the bullet “wasn't even supposed to be on the property.”

✍️ Newsletter by Anne-Sophie Goninet and Jane Herbelin

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