Do we need to see influencers in their designer pajamas?
MUNICH — Every day feels like it lasts a month. The constant news alerts are overwhelming and our own attitude towards the coronavirus changes by the minute. "Give me a break!" we want to shout at the relentless updates. But there's one place where anyone looking for a bit of rest and relaxation... certainly won't find it: Social media.
Social distancing, of course, only applies to physical meet-ups and not to social media, so there has been an increase in online activity since isolation measures were introduced. There are still plenty of photos to post from within your own four walls. People are now using the hashtag #FromWhereIWork to show off the beautifully designed home office where they're opening their Macbook and sipping third-wave coffee from a ceramic mug – only breaking off for #MealPrep, whipping up a bowl of avocado, spinach and beluga lentils for lunch. They're sharing the #ViewFromMyWindow, a glimpse of their garden or a spectacular sunset, and a quick video of their personal #AtHomeWorkout.
The most effective way to convince others to follow suit is to issue a challenge, and the online community has dreamt up plenty over the past few days. Friends and followers are challenged to share their home offices, baking creations, cute photos of their kids, to take part in a quick-change challenge on Tiktok or post a photo of their current "work from home" fashion choices on Instagram.
Where is all the content coming from if no one is going shopping or leaving the house?
You'd be forgiven for thinking social isolation would have put an end to the parade of fashion photos on Instagram. The platform is best known for its highly filtered, rose-tinted (often paid) photos of outfits, so where is all the content coming from if no one is going shopping or leaving the house? The truth is there are still plenty of designer clothes around, as well as tips from influencers and stars who are posting every day from their balconies.
Last week, Mariah Carey posted a message with the #IStayHomeFor hashtag attached to a completely authentic photo of herself and her children in pajamas... although her PJs had a Louis Vuitton monogram and she was flawlessly made up. The next day she posted again — this time singing on the cross trainer in her home gym, dressed in a glittery Gucci shirt, sunglasses and gloves. Cathy Hummels took to social media looking fresh as ever doing yoga in a floaty skirt, and Karlie Kloss appeared in a sports bra and perfect eyeliner, calling for people to do a 10-minute work-out.
Woman wearing a face mask browses her phone in the streets during quarantine — Photo: Serhii Hudak
All these prettified feel-good messages from self-isolation can get a bit tiresome. It's great that social media can be a way to share important messages, find creative solutions to problems, show solidarity and keep people connected.
But there are plenty of us who don't feel like posting a selfie after 18 Zoom meetings and 29 Slack calls. We don't want to film home yoga sessions that show us sweaty and red-faced in old joggers, or clean the house to host a virtual dinner with friends. For those of us who'd rather sit and stare at the wall while eating frozen chips, it can feel like we're shut out.
There is already enough to be stressed about at the moment, without adding social pressure to the mix. But if, after weeks of self-isolation and living in jogging bottoms, you want to dress up and slap on a load of make-up for your morning video conference, go ahead. These days, anything goes.