When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Already a subscriber? Log in .

You've reached your limit of one free article.

Get unlimited access to Worldcrunch

You can cancel anytime .


Exclusive International news coverage

Ad-free experience NEW

Weekly digital Magazine NEW

9 daily & weekly Newsletters

Access to Worldcrunch archives

Free trial

30-days free access, then $2.90
per month.

Annual Access BEST VALUE

$19.90 per year, save $14.90 compared to monthly billing.save $14.90.

Subscribe to Worldcrunch

Study: Rising Prices Force Organic Food Consumers To Switch To Cheaper Alternatives

A study shows that a rising tide of consumers are prioritizing their wallets over organic products, switching to more budget-friendly, non-organic options as the cost of living crisis continues.

Photo of a woman shopping for eggs, surrounded by the product sold at different sizes.

A woman shopping for eggs.

Mariana Toro

BARCELONA — A recent study by the Open University of Catalonia (UOC) shows that the percentage is increasing of consumers who choose the cheapest products when shopping and look at price over brand. The findings are clear: 55% of "eco" food consumers are switching – or will soon switch – to more affordable non-organic brands.

In Spain, 66% of respondents "would like to do more for the environment and the planet, but the cost of living stops them doing so." As study points out, "the defection of the eco-active consumer is due to inflation."

Record food prices

Prices are rising and wages are failing to keep pace. According to Statista, the Consumer Price Index (CPI) continues to give no respite to the Spanish economy. Last year, the annual average CPI variation was over 8%, an increase in the cost of the shopping basket that had not been recorded since 2011, when prices rose by 3.2%.

"It is clear that ecological aspirations are going to be put on hold."

This hike in the cost of living has been pervasive, with increases in energy, transport and food prices. Professor Juan Carlos Gázquez-Abad says that, given this situation, "it is clear that ecological aspirations are going to be put on hold". Indeed, in February of this year, food inflation reached a peak of 16.6%, while in April butter rose by 31.2%, eggs by 15.8%, milk by more than 27% and sugar almost doubled in price with an increase of 49.6%.

Image of a table full of varying vegetables with their prices attached.

A table full of vegetables.

Meizhi Lang/Unsplash

Still finding ways to be eco-conscious

Faced with these numbers, the question arises of whether consumers who were once conscious of sustainability are abandoning their values. The UOC experts point out that there is no such betrayal: it is not that consumers no longer want to be "eco-active", but that they will have to stop if they do not have the financial means. Indeed, 63% of respondents say they are likely to return to organic food when their economic situation or environment are favorable.

However, responsible consumption isn't exclusively about food.

Professor Neus Soler remains optimistic: the decline in consumers purchasing "eco" products doesn't necessarily signal a complete abandonment of their eco-activism. People can still contribute to the circular economy through recycling. Furthermore, certain "eco" products, such as cleaning supplies, have maintained customer loyalty. The UOC reports that 20% of these consumers have no plans to revert to non-sustainable brands due to inflation, as they prioritize their health.

In economically challenging times, when disposable income is limited, maintaining a commitment to "eco" brands can be tough. However, responsible consumption isn't exclusively about food. Environmental commitment can also involve extending the lifespan of the products we purchase through reuse or buying second-hand.

You've reached your limit of free articles.

To read the full story, start your free trial today.

Get unlimited access. Cancel anytime.

Exclusive coverage from the world's top sources, in English for the first time.

Insights from the widest range of perspectives, languages and countries.


How Parenthood Reinvented My Sex Life — Confessions Of A Swinging Mom

Between breastfeeding, playdates, postpartum fatigue, birthday fatigues and the countless other aspects of mother- and fatherhood, a Cuban couple tries to find new ways to explore something that is often lost in the middle of the parenting storm: sex.

red tinted photo of feet on a bed

Parenting v. intimacy, a delicate balance

Silvana Heredia

HAVANA — It was Summer, 2015. Nine months later, our daughter would be born. It wasn't planned, but I was sure I wouldn't end my first pregnancy. I was 22 years old, had a degree, my dream job and my own house — something unthinkable at that age in Cuba — plus a three-year relationship, and the summer heat.

I remember those months as the most fun, crazy and experimental of my pre-motherhood life. It was the time of my first kiss with a girl, and our first threesome.

Every weekend, we went to the Cuban art factory and ended up at the CornerCafé until 7:00 a.m. That September morning, we were very drunk, and in that second-floor room of my house, it was unbearably hot. The sex was otherworldly. A few days later, the symptoms began.

She arrived when and how she wished. That's how rebellious she is.

Keep reading...Show less

The latest