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LES ECHOS

Green Fashion? When Clothing Industry Decides Ecology Is In

The fashion industry sees that protection of the environment is a hot selling point, and maybe also a long-term trend.

Waste not, red-style?
Waste not, red-style?
Valentin Pérez

PARIS — An organic cotton Claudie Pierlot sweater, washed out denim Pepe Jeans without chemicals, ecological nylon Stella McCartney windproof jackets. This past autumn, the capital's landmark Galeries Lafayette​ department store organized "Go for Good," where more than 400 brands (Carven, Patagonia, Louis Vuitton, Le Coq Sportif…) offered products that "don't claim perfection in all aspects, but which constitute significant advances to making the fashion industry more sustainable," says Guillaume Houze, communication chief for the Parisian store.

This project is meant to raise awareness among customers, and to put fashion on the right side of the issue. "The industry has become aware of the state of the planet, of the cost of the raw materials, and of the environmental mess," Houze said.

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You know what they call it in Paris?

June 25-26

  • A foreigner’s view on U.S. gun culture
  • Scholz, at home and abroad
  • A environmentally-minded robo-fish
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