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food / travel

Agazzano Reveals The Secrets Of Italy's Orange Wine

Shades of arancione
Shades of arancione
Flaminia Giurato

AGAZZANO — This village in the northern Italian province of Piacenza is tucked between the hills. The locality is celebrated primarily for its castle, a complex that represents an incredible synthesis between defensive medieval architecture and the elegant, ladylike mansions of the Renaissance. And the beautiful interior of the Castle of Agazzano is the perfect location for a Dec. 9-10 celebration for a delicacy that is its own splendid form of synthesis.

If you've never seen or tasted it, "Orange Wine" is a kind of white wine prepared according to an ancient tradition that makes it a very particular color (not the fruit!) that is the source of its name. For many years, in fact, natural winemakers with a passion for tradition have brought a fourth color back to the table. One can now find wines made from white grapes that take on a thousand shades of orange: from amber to bright orange, to bronze. This particularity is due to extended contact of the grape first with the must of the wine, and then with the wine itself. The processing is the same classic vinification used for red wines: grape skins release the substance contained inside, making the wine more complex and intriguing to both the nose and mouth—and it is the peel that allows the expression of the true identity of the wine.

It's also stuck around in Georgia.

The event, entitled "Orange Wine: The New Color of White," will feature some 50 winemakers who use organic or biodynamic farming and vinify their grapes using traditional methods. It is a unique opportunity for all lovers of wine, scents, and unusual flavors. The roots of Orange wine trace back centuries when the maceration of white wineskin was a peasant tradition that almost disappeared with the advent of new wine machinery that allows the almost immediate removal of the peels.

But it's stuck around in Georgia, considered the "cradle of wine," and in the Italian countryside where peasant traditions have persisted in such regions as Friuli Venezia Giulia, Emilia Romagna, Veneto and Liguria. And how does Orange wine taste? It has a freshness and a toasty low acidity and often, yes, even a hint of citrus.

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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