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LA STAMPA

Mozart In Italy: The Journey That Launched A Child Prodigy

The legendary composer — just 13 at the time — left Austria exactly 250 years ago for a lucrative but exhausting odyssey through the powerful Italian kingdoms and duchies of the day.

An ad. lib. kind of journey
An ad. lib. kind of journey
Sandro Cappelleto

TURIN — Father Beda Hübner, the young librarian at St. Peter's Abbey in Salzburg, was dismayed. "These Mozarts," he wondered. "Will they ever stop?"

The family of musicians had just returned from an extremely long trip — Austria, Germany, Belgium, Holland, England, Switzerland, France — and already they were talking about heading off again. "Insistent voices are saying they'll go to Scandinavia, Russia, even China!," Hübner added.

The Austrian city had never seen anything like it: Leopold Mozart, an esteemed violinist, taking his wife and two children — the eldest, Anna Maria, nicknamed "Nannerl," and her little brother Wolfgang — on a three-year European tour.

This boy will make the world forget all the rest of us!

Father Beda only exaggerated in including China. The Mozarts really were invited to Scandinavia and Russia. What the studious monk failed to add was that the final destination of the intended trip would be Italy.

Leopold had talked about it for years and finally took the plunge. On Dec. 13, 1769 — 250 years ago — father and son, the latter just shy of his 14th birthday, got in a carriage, left Salzburg and began the first of three Italian journeys.

The Mozarts stayed in the country a total of two years, traveling 3,300 kilometers and changing horses 200 times at relay posts.

Mozart, aged 13, in Verona (portrait attributed to Giambettino Cignaroli) — Source: Wikimedia Commons

Entering from Austria over the Brenner Mountain Pass, they traversed the Republic of Venice, the Duchy of Milan, the Kingdom of Sardinia, the Duchy of Parma, Piacenza and Guastalla, the Grand Duchy of Tuscany, the State of the Church, and the Kingdom of Naples.

In Italy, he would achieve greatness and receive his crown of laurels.

The Italy of that time, as historian Stuart Woolf wrote, was "a piece on the diplomatic chessboard of Europe, but a piece that was only ever given the value of a pawn." Even so, the attraction it held for artists of the day was irresistible.

All of the sources are in agreement: if Wolfgang's fame was already established in Europe, it was in Italy that he would achieve greatness and receive his crown of laurels. Which he did, literally, after passing the entrance exam for the Philharmonic Academy of Bologna.

Tired but willing

Leopold focused so much on this trip that he left his job in the Salzburg court orchestra. Would his son give him the satisfaction he couldn't achieve through his own career?

Wolfgang never complained and was always ready to obey his father's orders.

From Bressanone to Verona, from Milan to Bologna, then Florence, Rome, Naples, and on the way back, Turin and Venice, there were receptions, awards, concerts, earnings, fatigue, illness, the meeting in Rome with the Pope, who bestowed upon Wolfgang a Knighthood in the Order of the Golden Spur — he who was so little that he had to be lifted up in his father's arms just to be able to kiss the foot of the statue of Saint Peter in the Piazza San Pietro!

Wolfgang never complained. Never lamented aloud the long absence from his mother's embrace and childhood games with his sister. He was always ready to obey his father's orders.

Today, Leopold's actions would land him in hot water with child protective services. It was young Wolfgang's labor, after all, on which the family's income depended.

The first trip lasted just over a year, until March 28, 1771. The family didn't stay away for long, returning on a second visit from Aug. 13 to Dec. 15, 1771. The third and final Italian journey was from Oct. 24, 1772, to March 13, 1773.

Itinerary of the Mozarts' 1st Italian journey in 1769-1771 — Source: Wikimedia Commons

For Milan, Wolfgang — who in Italy had taken to signing his name Amadeo De Mozartini — wrote three operas: Mithridates, King of Pontus; Ascanio in Alba, and Lucio Silla. Three operas in three years! Such an investment of trust in an adolescent remains an exceptional occurrence to this day.

And that's without counting the other work he produced in the same period: seven string quartets, among them the marvelous Adagio in String Quartet No. 3 in G, K. 156; several symphonies and concert arias, sacred music, and the motet Exsultate, jubilate, a vertiginous and fascinating vocal display.

Coming of age

Rome enchants the young boy. "I've seen so many beautiful things, that if I had to write them all down they wouldn't fit in this folio," Wolfgang notes.

His sharp judgment was impressive, even as a boy.

In Naples, he visits Mount Vesuvius, Pompeii, Herculaneum, and has a custom outfit made for him in moire, or watered silk, a shimmering patterned fabric. In Venice, he dons a mask and, playing with girls his age, discovers sexuality. "When we return to Salzburg," his father wrote at the time to Wolfgang's mother, "he will have to sleep in a room of his own."

His long metamorphosis from child prodigy to conscious artist underwent marked progress during this time. Wolfgang frequented the best composers, violinists and singers, met Giuseppe Parini and other Enlightenment figures on the scene and learned Italian. It is this confidence with the language that allowed him to make the librettos written for him by Lorenzo Da Ponte to explode with meaning.

Portrait of Mozart (bottom right) in Florence, 1770 — Source: Wikimedia Commons

His sharp judgment was impressive, even as a boy. The castrato trilling of the eunuch singers bored Mozart just about as much as Baroque opera did in general — a style he helped definitively relegate to the compositional attic with his new work.

He might have stayed in Italy permanently, had Empress Maria Theresa of Austria not sent a message from Vienna, written in rude French, warning her son Ferdinand, the archduke of Milan, against hiring the boy. "Take care not to keep in your service these useless persons who travel the world comme des gueux —​ like beggars," she wrote.

Wolfang treated like a peasant for simply seeking a permanent position. Shame on the empress.

Not long before, the German composer Johann Adolph Hasse, then at the height of his fame, pronounced judgment on the young Mozart that over time proved more prophetic: "This boy will make the world forget all the rest of us."

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Future

Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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