In South Korea, Plastic Surgery As Path To Career Advancement

Plastic surgery ads in Seoul's Apgujeong subway station
Plastic surgery ads in Seoul's Apgujeong subway station
Jason Strother

SEOUL — South Koreans undergo more plastic surgery per capita than anywhere else in the world.

Some surveys show that one in five women there have undergone a procedure or received Botox injections. All around the Apgujeong subway station in Seoul, for example, there are advertisements for plastic surgery clinics, showing before and after images of women who have gone under the knife.

Images like these are among the reasons why 19-year-old Woori had some work done about a month ago. But she says pressure from friends and family was an even stronger influence.

“Whenever I saw pictures of my face, I felt a lot of stress,” Woori says. “One of my eyes was bigger than the other. But the real problem was my nose. Everyone, even people who had just met me, always told me how big it was. They said my nose covered my entire face.”

So with her own money — about $3,500 — she underwent a procedure to lift her eyelids and raise her nose bridge.

Woori says her new look has not only made her more popular with the boys, but it’s also helped her professionally.

“Koreans are obsessed with how we look,” she says. “Before my surgery, if I had 10 job interviews, I wouldn’t get any calls back. But now, I get a lot of calls.”

She also models for her plastic surgeon, Dr. Cho Soo-young, who shows her before and after shots on his computer. He says Korean beauty standards have become westernized and that his patients want the Barbie look, even though that’s not realistic for Asian women.

“In Korean society, the competition is very severe,” Cho says. “If they have a poor face and look old, they will lose to others in the competition. So in order to beat others, they need to change their face and their body.”

Most school and job applications in Korea require a candidate’s headshot. Cho says plastic surgery can truly change a woman’s, or a man’s, future. And judging by the looks of many Korean pop stars, getting plastic surgery could be seen as a prerequisite for stardom.

Source: ID Korea Plastic Surgery Hospital

Good fortune comes from inside

To their fans, South Korean girl groups are the epitome of sexiness and success. But Park Sung-jun, a traditional face reader, says celebrities who have surgically changed their faces have it all wrong. A frequent guest on Korean television chat shows in which he tells the fortunes of famous performers by examining the shape of the face, he explains how this generations-old practice works.

“The way a person’s stomach organs work is reflected in their face,” he says. “And it’s by this I can read their fortune and understand their personality types. I especially look at the balance and the harmony between someone’s eyes, nose and mouth. I also look at the color of his or her face. From these features, I can determine what will happen in the person’s near future and understand their inborn personality traits.”

Park offers an example of one type of natural facial feature that he says brings good luck. “If you see Warren Buffet’s nose, it’s very high and has a lot of fat around it. That type of nose brings good luck and can make a person wealthy. It’s called a "hyun tam bi," or gallbladder nose. But if someone has surgery to have Warren Buffet’s type of nose, it won’t work.”

Park insists that good fortune only comes from the inside.

Inner beauty is the subject of a documentary currently being produced by the Asia Society Korea Center. The center’s Executive Director Yvonne Kim says that the kind of features women desire have stayed the same throughout the history of Korea.

“It’s all about a well-defined nose, peachy cheeks, or cherry lips, fair skin,” she says. “The ideal concept of beauty has never changed. It’s just that plastic surgery is creating some kind of fashion, a trend.”

The documentary, entitled Korean Beauty and due out later this year, features interviews with unenhanced women who have succeeded in the arts. Kim hopes that it will help start a discussion that doesn’t seem to be taking place at the moment.

“They believe or the market makes them believe that good-looking people have better jobs or are offered better opportunities. It’s a sad reality. Are we focusing on their skills, are we focusing on their education or are we hiring them just because they’re good looking? It’s something that society needs to think deeper about and should be concerned about.”

Woori, the young woman who had her eyes and nose done, says she doesn’t care what people say about natural beauty. She feels more confident since her surgery, and she’s considering having more work done.

“I had been thinking about having my jaw thinned out. But my doctor suggested I just try to lose some weight first.”

Instead, she says she might just get her nose done again.

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In Argentina, A Visit To World's Highest Solar Energy Park

With loans and solar panels from China, the massive solar park has been opened a year and is already powering the surrounding areas. Now the Chinese supplier is pushing for an expansion.

960,000 solar panels have been installed at the Cauchari park

Silvia Naishtat

CAUCHARI — Driving across the border with Chile into the northwest Argentine department of Susques, you may spot what looks like a black mass in the distance. Arriving at a 4,000-meter altitude in the municipality of Cauchari, what comes into view instead is an assembly of 960,000 solar panels. It is the world's highest photovoltaic (PV) park, which is also the second biggest solar energy facility in Latin America, after Mexico's Aguascalientes plant.

Spread over 800 hectares in an arid landscape, the Cauchari park has been operating for a year, and has so far turned sunshine into 315 megawatts of electricity, enough to power the local provincial capital of Jujuy through the national grid.

It has also generated some $50 million for the province, which Governor Gerardo Morales has allocated to building 239 schools.

Abundant sunshine, low temperatures

The physicist Martín Albornoz says Cauchari, which means "link to the sun," is exposed to the best solar radiation anywhere. The area has 260 days of sunshine, with no smog and relatively low temperatures, which helps keep the panels in optimal conditions.

Its construction began with a loan of more than $331 million from China's Eximbank, which allowed the purchase of panels made in Shanghai. They arrived in Buenos Aires in 2,500 containers and were later trucked a considerable distance to the site in Cauchari . This was a titanic project that required 1,200 builders and 10-ton cranes, but will save some 780,000 tons of CO2 emissions a year.

It is now run by 60 technicians. Its panels, with a 25-year guarantee, follow the sun's path and are cleaned twice a year. The plant is expected to have a service life of 40 years. Its choice of location was based on power lines traced in the 1990s to export power to Chile, now fed by the park.

Chinese engineers working in an office at the Cauchari park


Chinese want to expand

The plant belongs to the public-sector firm Jemse (Jujuy Energía y Minería), created in 2011 by the province's then governor Eduardo Fellner. Jemse's president, Felipe Albornoz, says that once Chinese credits are repaid in 20 years, Cauchari will earn the province $600 million.

The Argentine Energy ministry must now decide on the park's proposed expansion. The Chinese would pay in $200 million, which will help install 400,000 additional panels and generate enough power for the entire province of Jujuy.

The park's CEO, Guillermo Hoerth, observes that state policies are key to turning Jujuy into a green province. "We must change the production model. The world is rapidly cutting fossil fuel emissions. This is a great opportunity," Hoerth says.

The province's energy chief, Mario Pizarro, says in turn that Susques and three other provincial districts are already self-sufficient with clean energy, and three other districts would soon follow.

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