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South Korea

In South Korea, Plastic Surgery As Path To Career Advancement

Plastic surgery ads in Seoul's Apgujeong subway station
Plastic surgery ads in Seoul's Apgujeong subway station
Jason Strother

SEOUL — South Koreans undergo more plastic surgery per capita than anywhere else in the world.

Some surveys show that one in five women there have undergone a procedure or received Botox injections. All around the Apgujeong subway station in Seoul, for example, there are advertisements for plastic surgery clinics, showing before and after images of women who have gone under the knife.

Images like these are among the reasons why 19-year-old Woori had some work done about a month ago. But she says pressure from friends and family was an even stronger influence.

“Whenever I saw pictures of my face, I felt a lot of stress,” Woori says. “One of my eyes was bigger than the other. But the real problem was my nose. Everyone, even people who had just met me, always told me how big it was. They said my nose covered my entire face.”

So with her own money — about $3,500 — she underwent a procedure to lift her eyelids and raise her nose bridge.

Woori says her new look has not only made her more popular with the boys, but it’s also helped her professionally.

“Koreans are obsessed with how we look,” she says. “Before my surgery, if I had 10 job interviews, I wouldn’t get any calls back. But now, I get a lot of calls.”

She also models for her plastic surgeon, Dr. Cho Soo-young, who shows her before and after shots on his computer. He says Korean beauty standards have become westernized and that his patients want the Barbie look, even though that’s not realistic for Asian women.

“In Korean society, the competition is very severe,” Cho says. “If they have a poor face and look old, they will lose to others in the competition. So in order to beat others, they need to change their face and their body.”

Most school and job applications in Korea require a candidate’s headshot. Cho says plastic surgery can truly change a woman’s, or a man’s, future. And judging by the looks of many Korean pop stars, getting plastic surgery could be seen as a prerequisite for stardom.

Source: ID Korea Plastic Surgery Hospital

Good fortune comes from inside

To their fans, South Korean girl groups are the epitome of sexiness and success. But Park Sung-jun, a traditional face reader, says celebrities who have surgically changed their faces have it all wrong. A frequent guest on Korean television chat shows in which he tells the fortunes of famous performers by examining the shape of the face, he explains how this generations-old practice works.

“The way a person’s stomach organs work is reflected in their face,” he says. “And it’s by this I can read their fortune and understand their personality types. I especially look at the balance and the harmony between someone’s eyes, nose and mouth. I also look at the color of his or her face. From these features, I can determine what will happen in the person’s near future and understand their inborn personality traits.”

Park offers an example of one type of natural facial feature that he says brings good luck. “If you see Warren Buffet’s nose, it’s very high and has a lot of fat around it. That type of nose brings good luck and can make a person wealthy. It’s called a "hyun tam bi," or gallbladder nose. But if someone has surgery to have Warren Buffet’s type of nose, it won’t work.”

Park insists that good fortune only comes from the inside.

Inner beauty is the subject of a documentary currently being produced by the Asia Society Korea Center. The center’s Executive Director Yvonne Kim says that the kind of features women desire have stayed the same throughout the history of Korea.

“It’s all about a well-defined nose, peachy cheeks, or cherry lips, fair skin,” she says. “The ideal concept of beauty has never changed. It’s just that plastic surgery is creating some kind of fashion, a trend.”

The documentary, entitled Korean Beauty and due out later this year, features interviews with unenhanced women who have succeeded in the arts. Kim hopes that it will help start a discussion that doesn’t seem to be taking place at the moment.

“They believe or the market makes them believe that good-looking people have better jobs or are offered better opportunities. It’s a sad reality. Are we focusing on their skills, are we focusing on their education or are we hiring them just because they’re good looking? It’s something that society needs to think deeper about and should be concerned about.”

Woori, the young woman who had her eyes and nose done, says she doesn’t care what people say about natural beauty. She feels more confident since her surgery, and she’s considering having more work done.

“I had been thinking about having my jaw thinned out. But my doctor suggested I just try to lose some weight first.”

Instead, she says she might just get her nose done again.

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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