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China

The Hard Part About Selling Volvos In China

Bling and style are barriers that the Chinese-owned, Swedish-based company may not be able to overcome.

Volvo vehicle at an auto show in Shanghai
Volvo vehicle at an auto show in Shanghai
Wang Guoxin

BEIJING In mid-July, Volvo, the Chinese-owned, Swedish automobile brand, held a press conference to announce some good news: sales have risen nearly 30% for the first two quarters this year. If everything goes smoothly, the carmaker should achieve, for the first time since entering the Chinese market, total annual sales of 100,000 units.

Still, Volvo is not exactly celebrating. Among leading luxury auto brands, Volvo's sales in the Chinese market have fallen short of expectations. When, in 2010, Volvo was sold to Geely, a Chinese multinational automotive manufacturer, an ambitious plan was announced — the goal was to hit annual sales of 200,000 vehicles by 2015.

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Coronavirus

The Main COVID Risk Now: Long COVID

Death rates are down, masks are off, but many who have been infected by COVID have still not recovered. Long COVID continues to be hard to diagnose and treatments are still in the developmental stage.

Long COVID feels like a never-ending nightmare for those who suffer from it.

Jessica Berthereau

PARIS — The medical examination took longer than expected in the Parc de Castelnau-le-Lez clinic, near the southern French city of Montpellier. Jocelyne had come to see a specialist for long COVID-19, and exits the appointment slowly with help from her son. The meeting lasted more than an hour, twice as long as planned.

“I’m a fighter, you know, I’ve done a lot of things in my life, I’ve been around the world twice… I’m not saying this to brag, but to tell you my background," says the 40-year-old. "These days, I’m exhausted, I’m not hungry, I no longer drive, I can’t work anymore, I have restless legs syndrome.” She pauses before adding sadly: “I can’t read anymore either.”

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