When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Enjoy unlimited access to quality journalism.

Limited time offer

Get your 30-day free trial!
BUSINESS INSIDER

Mobile-Ready: How Google Has Again Cornered The Market On Search

Thanks to Android boom and strategic mistakes at Microsoft, Bing search is even further behind Google on mobile devices.

Mobile-Ready: How Google Has Again Cornered The Market On Search
Jay Yarow

Here's a quiet bombshell from comScore.

Total core organic desktop search was down on a year over year basis for the fourth straight month in December.

Ben Schachter of Macquarie has the latest comScore stats in a research report. He says mobile and vertical search — retail, travel, social — are killing the traditional desktop search business.

"We estimate that as much as 25-30% of all Internet search traffic could be coming from mobile devices as of year-end. Moreover, in certain categories, such as restaurants, we believe that well more than 30% of queries are already coming from mobile devices (other key categories such as Consumer Electronics, Beauty & Personal, Finance/Insurance, and Autos also have a meaningful share of mobile queries)," says Schachter.

This isn't good news for Google, but it's not entirely bad news either.

The bad news: Mobile search isn't as lucrative for Google as desktop search right now. And on mobile, the importance of apps drives a wedge into Google's search business.

The good news: Google completely dominates search on mobile with something like 90 percent or more of share. It's the default search engine on the iPhone and its default on Android, the most popular mobile operating system. It's well positioned to take advantage of a mobile transition.

Microsoft, on the other hand, is not. It has burned billions trying to make Bing relevant on the desktop. That effort has yielded some positive-ish results.

The latest comScore data gives Bing 16.3 percent of the search market, which is only up from 16.2 percent a year ago. It's had 32 straight months of flat or growing desktop search share. That's good, but it hasn't killed Google, which is near its all time high with 66.7 percent of the desktop search market.

In fact, Bing's relative strength may have helped Google argue that it didn't have a monopoly in search when the FTC investigated it.

That's a minor detail.

The big picture is that Microsoft burned billions fighting for the desktop search market right when the world was preparing to abandon desktop search.

We've reached out to Microsoft and Google for comment, but haven't heard back. When, or if, they say something interesting we'll either update this post or write another story.

You've reached your limit of free articles.

To read the full story, start your free trial today.

Get unlimited access. Cancel anytime.

Exclusive coverage from the world's top sources, in English for the first time.

Insights from the widest range of perspectives, languages and countries.

Society

Parental Rights v. Children Rights? Why Courts Keep Getting It Wrong

Justice works around adults. Keen to uphold parental custody rights, family courts have effectively allowed violence against children by giving abusive parents access. So it is time the legal system stopped ignoring children.

Photo of a child sitting on a bench

Child sitting on a bench

Catalina Ruiz-Navarro

-OpEd-

BOGOTA — Recently a sound recording from Bogotá of a 10-year-old girl crying and pleading not to be made to live with her father went viral online. The father had faced two sets of charges relating to domestic violence and sexual abuse of the girl, who had earlier described to court doctors his inappropriate physical contact.

Keep reading...Show less

You've reached your limit of free articles.

To read the full story, start your free trial today.

Get unlimited access. Cancel anytime.

Exclusive coverage from the world's top sources, in English for the first time.

Insights from the widest range of perspectives, languages and countries.

The latest

InterNations