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InterNations
Peru

In Peru, A Highway Billboard That Turns Wind Into Water

LIMA - You've seen highway billboards advertising some rest-stop or hotel: "Oasis, Next Exit." Now in Peru, there's a billboard that actually is itself something of an oasis.

The Technology and Engineering University of Peru has installed a billboard panel along the Panamericana Sur (PanAmerican highway) highway that generates 96 liters of drinkable water a day with a built-in humidity condenser.

Under the slogan “ingenuity in action”, the Lima university team designed the billboard and installed it on kilometer 89.5 of the Peruvian section of the major Latin American highway.

(UTEC'S video of the panel)

Alejandro Aponte, the project’s chief explains the inner workings of the panel: “Inside the panel are five machines that absorb environmental humidity and then, through an electronic multi-filtering system (activated carbon, antistatic filters and UV lamps), the water is purified and turned into a ready-to-drink source."

Aponte says each machine produces 28 liters of water every day, and needs a minimum humidity percentage of at least 70% in the environment, which is normal in Lima.

The water produced is available for anyone who wants to stop and take it. A storage tank holds the water that neighbors or spontaneous thirsty drivers stop by to collect -- or just have a drink.

“The concept of this project is to show people how technology and engineering can change the world," says Juan Donalisio, from the Mayo agency, which launched the campaign together with Humberto Polar and Aponte. "This is why I wanted to expose one of my applications live and in public. So it is tangible and useful for people."

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Society

Influencer Union? The Next Labor Rights Battle May Be For Social Media Creators

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor.

​photograph of a smartphone on a selfie stick

Smartphone on a selfie stick

Steve Gale/Unsplash
David Craig and Stuart Cunningham

Hollywood writers and actors recently proved that they could go toe-to-toe with powerful media conglomerates. After going on strike in the summer of 2023, they secured better pay, more transparency from streaming services and safeguards from having their work exploited or replaced by artificial intelligence.

But the future of entertainment extends well beyond Hollywood. Social media creators – otherwise known as influencers, YouTubers, TikTokers, vloggers and live streamers – entertain and inform a vast portion of the planet.

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For the past decade, we’ve mapped the contours and dimensions of the global social media entertainment industry. Unlike their Hollywood counterparts, these creators struggle to be seen as entertainers worthy of basic labor protections.

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