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Brazilian Cyclists Take On Motorists With Help Of Hidden-Camera Helmets, YouTube

Bikers of the world unite!
Bikers of the world unite!
Cristina Moreno De Castro, Bruno Benevides and Fernanda Kalena

SÃO PAULO - Eight cyclists surround a black car stopping at a red light on Paulista Avenue, a major thoroughfare in São Paulo. The driver, who the cyclists had spotted committing traffic infractions, is told that he is being expand=1] filmed. He immediately speeds away from the bikes -- running the red light. He hits a moped, which crashes, and continues his escape without checking what happened.

The one-and-half-minute video has begun to circulate on the Internet and across social media in Brazil. It zooms in on both the driver’s face and his license plate. It was recorded with a small camera attached to a cyclist’s helmet, a feature that is becoming more and more common among the bike-riding contingent of São Paulo.

According to cycle-activist Daniel Labadia, from Institute CicloBR, cameras have suddenly become popular in the past two months, catching on to a technique used by bicycle riders elsewhere. “The main goal is to unveil drivers’ infractions against cyclists,” he says. The equipment costs about 900 reais ($450).

Cases of traffic accidents that kill cyclists are well-known in São Paulo. In March this year, a biologist was run over by a bus in Paulista Avenue.

Some specialists say this use of cameras risks shaming drivers and causing an overall increase in aggressive behavior on the road. "Trying to impose good manners on the drivers doesn’t lead to good results," says José Almeida Sobrinho, from the Brazilian Institute of Traffic Sciences.

Privacy claims don't hold up

Folha checked some videos and noticed most of them show faces and license plates, but only one of them showed the actual infraction.

Ademar Gomes, president of Acrimesp (Association of Criminal-Law Attorneys from Sao Paulo State), considers it legal to film drivers and expose them on the Internet. "If the driver was responsible for the accident and did it in public space, I see no problem. In case he sues the cyclist, he will lose, because he was on the streets," he says.

Among the cycling video activists are:

*Blogger Silvia Ballan, 40, a cyclist for 25 years, has posted more than 30 videos on YouTube, but she avoids showing license plates.

*Marketing manager Caio Spinola, 28, who filmed the Paulista Avenue scene referred to above, has carried his camera for eight months, but posted this video only in an attempt to help the hurt moped rider.

*University student Rafael Darrouy, 26, from Vitória (Espírito Santo state), created the Web page "Ciclista Capixaba", where he has posted 32 videos. He had the idea after being hit by a car, which ran over his bike. "I thought: if I had a camera, I would have evidence for suing him." Since then, he has taken one driver to court.

*Laura Sobenes, 25, who used her cell phone camera to record a bus driver who ran a red light and then threatened her: “You are the one who’s going to die; I will just have to sign the police report.” The case became notorious, and the driver was suspended.

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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