Worldcrunch
On the road to the 2024 Olympic Games, the global leader of sport has launched a major offensive to regain ground lost in recent years in the athletic gear market, and is preparing a flurry of innovations to rekindle the flame of fuel-starved global sales.
The new “Sneakers” exhibition in Dusseldorf features pairs that sell for six figures and explores how the simple sports shoe became a global obsession.
Welcome to Tuesday, where the final U.S. soldiers have left Afghanistan, a snap lockdown in New Zealand looks to be working and Nike employees get a “mental-health week.” We also visit the French capital to hear what local residents really think about the filming of the Netflix show Emily in Paris in their chic neighborhood.
Corporations usually try to stay clear of controversy. But there may be benefits, in some cases, to taking sides.
Augmented reality applications are starting to recreate the physical experience of trying on clothes and accessories, and could either revive or help destroy high-street shopping.
-Essay- WASHINGTON — On Nov. 8, 2016, Erik Hagerman was struck by a bolt. Donald Trump was victorious, the last thing he wanted to hear. So on that very day, the 53-year-old former Nike corporate executive swore that he would avoid everything that happened in, and to, America after election day. He did not want […]
WASHINGTON — The neo-Nazis were hungry. They had spent the day in a Charlottesville, Va., courthouse testifying at the preliminary hearing for a white nationalist jailed for pepper-spraying counterprotesters during August’s deadly Unite the Right rally. Now, after the long drive home to Alexandria, Va., they craved pizza. “We were going to order from the local place where we get pizza all the time, but we said no, Papa John’s is the official pizza of the alt-right now,” said Eli Mosley, the 26-year-old leader of the white separatist group Identity Evropa. “We’re just supporting the brands that support us.” That […]
If Washington cracks down on Chinese imports, Beijing is sure to respond in kind. Companies that would suffer include makers of everything from sneakers to semi-conductors.
HONG KONG — Just did it. Nike has made a marketing blunder for the ages, Mingbao, a Hong Kong daily reports on Thursday, after the U.S. sports retailer launched a new model of sports shoes onto the Chinese market in the hope of cashing in on the upcoming Chinese New Year spending season. According to […]
BEIJING — It has taken a full seven years for Adidas to get back on track in China. In 2008, the Chinese market share of Adidas was just one percentage point behind American giant Nike. But just when the top spot in China seemed within the grasp of the German company, sales suddenly plummeted, and […]
NUREMBERG — Soccer isn’t everything. At least not in the sports equipment business. Adidas is learning that the hard way. The brand with the familiar three-stripe logo used the World Cup in Brazil to its advantage — far better than global leader Nike — but the hoopla died when the games ended. Adidas is in […]
After five long years of battle in court, Adidas has finally settled with Adivon, a Chinese sportswear company. The latter is to transfer its Chinese trademarks and the triangular logo to the German multinational and will not be allowed to use them again, in any store. Meanwhile, another unfinished lawsuit has aroused even more attention. […]