The inventor of the term “soft power,” Joseph Nye, has died at the age of 88, at a time when his concept of gentle influence is being destroyed by Donald Trump.
The inventor of the term “soft power,” Joseph Nye, has died at the age of 88, at a time when his concept of gentle influence is being destroyed by Donald Trump.
Europe has seen its relative economic and military power decline for decades, but its “soft power” has held strong. But even that is now at risk.