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​Beyoncé, Jay-Z And The Louvre, The Making Of A Museum Marketing Coup

PARIS — How do we decide what is the world’s top museum? Its size, prestige, collection, the number of visitors — and the way it showcases its brand. The Louvre remains champion. The latest music video from the world’s most famous musical couple, Jay-Z and Beyoncé, is shot amid the museum’s timeless masterpieces and along […]

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