Sales are falling, rivals are surging, and China no longer craves the four rings. CEO Gernot Döllner is cutting bureaucracy, betting on speed, and trying to steer the brand through a maze of tariffs, scandals, and shifting markets.
Sales are falling, rivals are surging, and China no longer craves the four rings. CEO Gernot Döllner is cutting bureaucracy, betting on speed, and trying to steer the brand through a maze of tariffs, scandals, and shifting markets.