Javier Franco, a mountain guide in Argentina Patagonia, started with an idea. Next he had a prototype. Now, he and his siblings run a small but thriving business in Buenos Aires.
Tag: equipment
NUREMBERG — Soccer isn’t everything. At least not in the sports equipment business. Adidas is learning that the hard way. The brand with the familiar three-stripe logo used the World Cup in Brazil to its advantage — far better than global leader Nike — but the hoopla died when the games ended. Adidas is in […]
HOMS – This city in western Syria is nearing 500 days under siege, with no supply route in or out. Medical equipment and supplies are nearly impossible to find. There are no alternatives for the medicine, be it for chronic illness or for wounds sustained during daily shellings of the city. There are few medical personnel on the scene. In Old Homs, a critical wound becomes more terrifying than death itself. A doctor might need to amputate a limb to save a patient’s life. In more critical cases, the lack of medical facilities means the only option for patients is […]