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Society

Profile 360° → Sara Gama, A Radical Reset For Italian Soccer

Italian soccer has had its fair share of icons — and prejudices. With the Women’s World Cup underway, it’s time to rewrite the rules of the beautiful game for the beautiful country.

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Geopolitics Society

Why World Cup As Marketing Tool Scores Best In Latin America

Proportionally, the World Cup has more followers in the Latin American marketplace than any other region. It’s a unique opportunity to tap into pure emotion of potential consumers.

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In The News

India’s Joyful, Adopt-A-Team Approach To The World Cup

Indians are wild for the World Cup, even if their men’s team has yet to participate. And they’ve got no qualms about going all out for other country’s team.

Categories
In The News

The World Cup, Not Quite A Mirror Of Our World

The global soccer competition features teams from a fascinating mix of developed and developing nations. Not represented are the world’s two leading economies: the U.S. and China.

Categories
Food / Travel Society

Starbucks ‘Creative’ Cup Sizes Shake Up Customers In China

BEIJING — If you’ve ever had trouble ordering at Starbucks, just know you probably have plenty of company: millions of Chinese coffee lovers. When one customer recently posted an open letter online to the chief executive of Starbucks in China to complain about the way the American coffee chain calls its different size cups, the […]

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blog

Portugal Celebrates Soccer Victory On Front Page

Jornal de Notícias, July 11th “IT’S OURS!” reads Monday’s front page of Lisbon daily Jornal de Notícias, featuring Portugal’s national soccer team celebrating their victory at the Euro 2016 tournament, with coach Fernando Santos lifting the cup. Claiming its first ever European title, Portugal beat host country France 1-0 at Paris’s Stade de France, on […]

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Geopolitics Society

How Rugby Became A Boring Game Of Terminator Trench Warfare

The world of rugby is not what it used to be. Artists gave way to men built like tanks, and the 2015 World Cup, kicking off in England, will take the Robocop scrum to a new low.

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