Worldcrunch
Discreet about its strategy, the Chinese company Temu is proving a fierce competitor to incumbent e-commerce brands, notably Amazon, by operating at a major loss. Some are worried whether its aim is to collect something more valuable: data on the habits of Westerners.
December 18 – December 24, 2023
Bye-bye blue bird, all hail X … Elon Musk’s recent rebranding of the Twitter platform app has sparked significant reactions from users and in the tech community, but brand designers also have their say. While rebranding can be for the better, success is never guaranteed — and can do more damage than good to a big name.
A ‘plastic surgery style’ is a new part of the culture exploding on social media.
Corporations usually try to stay clear of controversy. But there may be benefits, in some cases, to taking sides.
SANTIAGO — In Chile, 94% of women do not identify with advertising directed at them: this is what market research firm Adimark showed in a study published in August 2018. That means brands are failing to connect with their target gender in the context of modern-day reality. Very few firms understand that a brand with […]
Proportionally, the World Cup has more followers in the Latin American marketplace than any other region. It’s a unique opportunity to tap into pure emotion of potential consumers.
The hijab still makes Western societies squirm. Passing someone wearing the Islamic headscarf is too often seen as proof that Muslim women are “docile, oppressed, silenced,” notes Hend Amry, a practicing Muslim and activist who writes about why she wears a hijab. But, for better or worse, things are changing. Entire new lines of products […]
Well-known brands such as Audi, Jagermeister and Granini are increasingly spending their advertising dollars to capture the attention of gay women, who tend to be high-wage earners and very loyal.
MOSCOW — When Russian President Vladimir Putin’s approval rating began to rise last year, patriotism crept into Russian consumer preferences, branding experts say, so much so that companies are now catering to this newfound domestic pride. Branding agency Depot WPF recently developed a new design for a juice brand, using elements of traditional Russian painted […]
He’s coined everything from the PowerBook to Blackberry to your kitchen mop. There’s a method to his magic.
As China expands its anti-bribery crackdown, targeting ritzy gifts to officials, luxury brands are seeing drops in Chinese sales. The hope now is in the rising middle class moving up.
China has its fashionista culture, and it is increasingly original rather than a knock-off of someone else’s city chic.
After five long years of battle in court, Adidas has finally settled with Adivon, a Chinese sportswear company. The latter is to transfer its Chinese trademarks and the triangular logo to the German multinational and will not be allowed to use them again, in any store. Meanwhile, another unfinished lawsuit has aroused even more attention. […]
The most alive of the dead languages is also getting a boost in some surprising corners outside the Vatican walls.