Packed with more and more digitally-powered features, today’s vehicles are more advanced than ever, and more prone to failure. As recalls surge, experts warn that the race for innovation may be pushing quality control to the limit.
Tag: Audi
Sales are falling, rivals are surging, and China no longer craves the four rings. CEO Gernot Döllner is cutting bureaucracy, betting on speed, and trying to steer the brand through a maze of tariffs, scandals, and shifting markets.
AUGSBURG — One moment you’re the globetrotting head of a corporation with an army of subordinates to execute your every order, the next you’re behind bars and required to file requests for items as banal as toilet paper. While jailing executives, particularly those of global companies, is an almost unheard of occurrence in Germany, that’s just what happened to Audi Chief Executive Officer Rupert Stadler last month. One of the few other corporate leaders to suffer a similar fate was Thomas Middelhoff, and he has some words of advice to adapt to the circumstances. “You need humility, otherwise you’ll crack,” […]
-Analysis- MUNICH — As the Volkswagen scandal continues to unfold, you can either look behind or look ahead. How has this historic German auto giant with 12 brands and 600,000 employees worldwide found itself spiraling downward in a bottomless pit since revelations that it manipulated emission measurements from its diesel models? How was it possible […]
Google is at the Frankfurt auto fair for the first time. What does this mean for German car industry? Will the Silicon Valley giant position itself as a partner or competitor?
MUNICH — Tobias Fröhlich no longer wears a suit and tie to work. The former BMW salesman dons a white polo shirt and blue trousers for his job at a new branch of the Munich firm where he greets customers with a smile, iPad in hand. Fröhlich is a “product genius” and as such is […]
Some German companies that used concentration camp victims as forced labor during World War II took decades to own up to their wretched acquiescence to the Hitler regime.