From Aya Nakamura in France to Selena Gomez in the U.S., pop stars are collaborating more and more with Nigerian artists like Rema or Burna Boy. Les Echos looks into into how Afrobeats went global — and where it’s going.
From Aya Nakamura in France to Selena Gomez in the U.S., pop stars are collaborating more and more with Nigerian artists like Rema or Burna Boy. Les Echos looks into into how Afrobeats went global — and where it’s going.
Popularized by raucous music videos, sometimes considered quasi pornographic, this phenomenon has its origins in the ancestral Afro-descendant dances and advocates the liberation of the body.