An exhibition of Indian commercial posters from the 1920s to the 1960s at Le Méridien in New Delhi offers a “time capsule” into the rapidly evolving society of that time.
Tag: advertising
As the number of people over the age of 65 increases, some global brands are taking steps to reduce ageism in advertising, both for ethical and business motivations.
The fragrances we use are not just a matter of personal taste, but a choice connected to the time in which we live. Perfumes of the 20th century varied between bold and soft, depending on the role that women played in society at the time. What does today smell like?
Even in its more profitable heyday, the ad-driven media model had its fundamental flaws.
Facebook, Google and other platforms are not doing enough to make political ads more transparent.
Google tried and failed to play the social media game. But that’s not necessarily a bad thing for the tech giant, which is doing just fine by sharing the tech market with California rival Facebook.
Marketing firms are embracing a strategy called ‘femvertising’ to challenge the sexist gender molds of the past. Are they pushing equality for equality’s sake, or just trying to woo consumers?
What has become of the generation of people born in 1946? Le Temps‘ Joëlle Kuntz ponders the past seven decades and the findings of a watershed study of her age group.
Who knew these were the reasons to visit the scenic Black Forest.
The modern consumer is bombarded by advertising that exploits our “addiction” to visual stimuli. But after the holiday rush, can we still become discerning buyers?
PARIS – Retake control of your personal data and get paid for it. This is the straightforward concept behind the recently launched French startup Yes Profile. On its platform, Yes Profile allows the user to create a profile with a certain amount of information – from email to age to interests and preferences such as […]
DIE WELT (Germany) Worldcrunch HAMBURG – Train them young! Die Welt reports that a German consumer protection group has charged Pampers with systematically deceiving consumers by reducing the number of diapers in a pack, without changing the way they are presented in the packaging. “It’s a way of raising prices on the sly,” says Armin […]
LES ECHOS (France), EU OBSERVER (Belgium), BOSTON CONSULTING GROUP (USA), WORLD ECONOMIC FORUM, DATA PROTECTION IN EUROPE Worldcrunch BRUSSELS – This week, more than 90 leading academics across Europe launched a petition to support the European Commission’s draft data protection regulation, reports the EU Observer. The online petition, entitled Data Protection in Europe, says “huge […]
Facebook is the upstart, Google is the grizzled veteran — and still the powerhouse — in the massive battle for online advertising dollars. But when the cash register rings, who gets the credit? That is the billion-dollar question in advertising these days—particularly in Internet advertising, where it’s easy to track clicks and links, but often […]
Seniors Demographic Reaches Social Media Tipping Point.
LE MONDE (France), VICE, USENIX SECURITY (USA) Worldcrunch Remember that scene in Star Wars Episode VI: Return of the Jedi when Darth Vader learns about Luke’s sister just by reading his thoughts? “Your thoughts betray you,” says Darth Vader Well the same might just happen to you soon – and if you don’t happen to […]