Worldcrunch
MUNICH — The past snuck up on Adidas last spring when it issued a retro jersey for the 2018 FIFA World Cup in Russia that copied the last Soviet Union national team shirt. It included the USSR lettering and breast emblem with the hammer and sickle. Given the millions of victims of the Soviet dictatorship, […]
Companies like Munich’s EOS are breaking new ground in the manufacturing world. And rather than kill industry jobs, their technology-driven approach may actually be saving them.
MUNICH — It had to be this shoe. No other model could have achieved this revival. A sneaker invented 48 years ago and had since slipped into oblivion has now been resurrected. It’s the Adidas “Superstar”. According to research conducted by the American market research institute NPD Group, the bestselling sneaker in the U.S., which […]
Japanese and Chinese rivals battle for dominance in this billion-dollar industry, a tale of a worldwide economy drawing ever closer.
NUREMBERG — Soccer isn’t everything. At least not in the sports equipment business. Adidas is learning that the hard way. The brand with the familiar three-stripe logo used the World Cup in Brazil to its advantage — far better than global leader Nike — but the hoopla died when the games ended. Adidas is in […]
HERZOGENAURACH – The thing with the brush shoes gets Helmut Fischer going to this day. The small man with the friendly smile and pirate goatee sits in the visitors’ room of Puma Deutschland in the small, central German city of Herzogenaurach. Around here, Fischer is known as “Mister Puma.” The 63-year-old has been working for […]
After five long years of battle in court, Adidas has finally settled with Adivon, a Chinese sportswear company. The latter is to transfer its Chinese trademarks and the triangular logo to the German multinational and will not be allowed to use them again, in any store. Meanwhile, another unfinished lawsuit has aroused even more attention. […]