CAIXINMEDIA

Tianjin Shows China Failing Again At Crisis Management

From the SARS health crisis and high-speed train crash to the latest explosion in Tianjin, Chinese officials don't understand damage control or how to communicate with the public.

Cleaning up debris at the blast site in Tianjin on Aug. 23
Cleaning up debris at the blast site in Tianjin on Aug. 23
Du Junfei*

-OpEd-

BEIJING â€" It's been two weeks since the devastating double explosion in Tianjin, killing more than 129 people and injuring hundreds of others. Although the investigation is underway, the tragedy has once again exposed China"s serious incompetence in managing information dissemination and public opinion. The enormity of this crisis, which social media helped to publicize, seems to be even bigger than the blasts themselves, and it's urgent we learn some vital lessons for our nation in moments like these.

Whether it's news, propaganda or public relations, the cornerstone should be openness. In the face of crisis, openness is the root of credibility, which in turn is what appeals to a public in turmoil.

In 2003, at the beginning of the outbreak of Severe Acute Respiratory Syndrome (SARS), the public health issue devolved into social unrest because of the Chinese government's censorship. Though China pledged more openness in 2008, it has yet to become the norm. Twelve years on, feeble information management of the Tianjin incident once again created a crisis of public opinion.

How rumors happen

A rumor is unconfirmed information spread in society. Where information is lacking, speculation and rumor run rampant, fueled by the ease and immediacy of social media. U.S. pychologist Ralph L. Rosnow says that rumor is a method of public communication that reflects an individual's private hypothesis about how the world works.

Even when rumors are confirmed as untrue, the public doesn't necessarily dismiss them as baseless. In general, the public calls upon the relevant authorities or the media to find the truth, entrusting them with verification. When that doesn't happen, rumors and misinformation proliferate. As Hu Yong, professor at Peking University's School of Journalism and Communication, puts it, rumor "is a form of social protest."

But the way authorities dealt with the rumors propagating about the Tianjin warehouse blasts was to delete online posts or shut down websites. Such measures are only effective if intended to stop criminal activity. They won't work in dealing with public psychology.

Facing the press

By nature, media outlets aren't self-sufficient. They are a collective intermediary between government and the people. Apart from fulfilling basic duties, the media don't possess much interest or overt ambition. Therefore, it should be treated with a neutral eye or, even better, with trust and dignity.

After disaster struck Tianjin, media outlets from all over the world were caught up in reporting the event. The panicked public needed information.

But when journalists can't obtain honest information, they may in turn report unconfirmed hearsay. Only if we respect the news will we be well served by it. Only if there is a credible and respectable Chinese media can it really serve the country and society, and avoid "creating chaos instead of helping," as the authorities tend to put it.

The Tianjin city government held eight press conferences after the blasts. But five of the eight conferences were so badly executed that they it was like lighting a fuse under Chinese social media. Not only were facts and data lacking, officials also failed to offer insights or to prepare themselves for addressing the media phalanx. And effectively managing a major crisis involves making sure that the public hears from a leader, someone authoritative and in charge. That didn't happen.

Mastering Internet governance

Needless to say, when a disaster occurs there can be hostile forces disseminating nonsense on the Web, ignoring legal responsibilities.

During the first few days after the blasts, rumors suggesting that officials always cover up for one another were rampant on social media, but the relevant departments didn't swiftly or stongly denounce the notion. Nor did they release information disclosing investigative measures. The public was in the dark.

It wasn't until four days later that Premier Li Keqiang arrived in Tianjin and announced that "a complete investigation of accountability is to be conducted and all findings will be publicized."

Two days later, the Tianjin Daily finally published an "alert," which was actually dated news announcing that Yu Xuewei, the principal owner of the Hairui warehouse, and Dong Shexuan, the company's vice chairman, had been taken into custody with eight other staff members on the second day after the blasts. At this point, online discussion about bureaucratic clientelism finally calmed down.

Undoubtedly in order to reverse this negative public opinion, the government has to honor Premier Li's promise to investigate, instead of simply warning citizens against being "led by the nose in negative speculation."

What ought to be remembered is that the focus of public opinion in cyberspace is simply an extension of a contradiction in governance. So-called Internet politics is a mirror of political reality. The achievement of Internet governance can only be fulfilled through real political reform.

Without a determined effort to reform officialdom and without continued improvement to governance and innovation, peace and order are just extravagant wishes.

We look into the mirror to see ourselves properly dressed. But when the image staring back is dishevelled, we can't blame the mirror for being crooked.

*Du Junfei is a professor at Nanjing University and vice director of Zijin media, a think tank.

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Green

In Argentina, A Visit To World's Highest Solar Energy Park

With loans and solar panels from China, the massive solar park has been opened a year and is already powering the surrounding areas. Now the Chinese supplier is pushing for an expansion.

960,000 solar panels have been installed at the Cauchari park

Silvia Naishtat


CAUCHARI
— Driving across the border with Chile into the northwest Argentine department of Susques, you may spot what looks like a black mass in the distance. Arriving at a 4,000-meter altitude in the municipality of Cauchari, what comes into view instead is an assembly of 960,000 solar panels. It is the world's highest photovoltaic (PV) park, which is also the second biggest solar energy facility in Latin America, after Mexico's Aguascalientes plant.

Spread over 800 hectares in an arid landscape, the Cauchari park has been operating for a year, and has so far turned sunshine into 315 megawatts of electricity, enough to power the local provincial capital of Jujuy through the national grid.


It has also generated some $50 million for the province, which Governor Gerardo Morales has allocated to building 239 schools.

Abundant sunshine, low temperatures

The physicist Martín Albornoz says Cauchari, which means "link to the sun," is exposed to the best solar radiation anywhere. The area has 260 days of sunshine, with no smog and relatively low temperatures, which helps keep the panels in optimal conditions.

Its construction began with a loan of more than $331 million from China's Eximbank, which allowed the purchase of panels made in Shanghai. They arrived in Buenos Aires in 2,500 containers and were later trucked a considerable distance to the site in Cauchari . This was a titanic project that required 1,200 builders and 10-ton cranes, but will save some 780,000 tons of CO2 emissions a year.

It is now run by 60 technicians. Its panels, with a 25-year guarantee, follow the sun's path and are cleaned twice a year. The plant is expected to have a service life of 40 years. Its choice of location was based on power lines traced in the 1990s to export power to Chile, now fed by the park.

Chinese engineers working in an office at the Cauchari park

Xinhua/ZUMA

Chinese want to expand

The plant belongs to the public-sector firm Jemse (Jujuy Energía y Minería), created in 2011 by the province's then governor Eduardo Fellner. Jemse's president, Felipe Albornoz, says that once Chinese credits are repaid in 20 years, Cauchari will earn the province $600 million.

The Argentine Energy ministry must now decide on the park's proposed expansion. The Chinese would pay in $200 million, which will help install 400,000 additional panels and generate enough power for the entire province of Jujuy.

The park's CEO, Guillermo Hoerth, observes that state policies are key to turning Jujuy into a green province. "We must change the production model. The world is rapidly cutting fossil fuel emissions. This is a great opportunity," Hoerth says.

The province's energy chief, Mario Pizarro, says in turn that Susques and three other provincial districts are already self-sufficient with clean energy, and three other districts would soon follow.

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