Portuguese daily Publico's front page
Portuguese daily Publico's front page
Julie Farrar

SOUTH AFRICA

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NIGERIA

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EGYPT

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KENYA


FRANCE

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GERMANY


BELGIUM

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SWEDEN

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SPAIN

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IRELAND

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ITALY

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food / travel

Premium-Economy Pivot? Airlines Adjust Seat Size, Hope For Travel Rebound

Airlines are eyeing premium economy seating options to woo money-conscious business class travelers, and possibly weary economy passengers, back to air travel.

Changing travel patterns have led to airlines offering new products and reconfiguring cabins

René Armas Maes

-Analysis-

SANTIAGO — Back in May, I wrote that full-service airlines should start analyzing the costs, benefits, and impact of the demand of business travel, and see whether they would profit from reducing seats in executive class cabins, and from developing products like the premium economy class, which lies between business and economy in terms of comfort and price. They should start doing this in the last quarter of 2021 — I wrote back in May — especially considering that the demand for business class seats and its revenues were unlikely to recover in the following 12 months. And that is what is happening now.

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