BUENOS AIRES — Cigars are traditionally reserved for a man's world. But this year, for the first time, a Latin American woman has won one of three awards given at the 23rd Habano Festival in Cuba.

Every year since 2000, the Festival has gathered the top players in the world of Cuban cigars including sellers, distributors, specialists and aficionados. A prize is given to an outstanding personality in one of three areas: production, communication and sales. The latter went to Blanca Alsogaray, owner of the Buenos Aires shop La Casa del Habano. She says these prizes are not unlike the "Oscars of cigars."

"It's a sexist world for sure, but I won," she said of a prize which was called "Habano Man" (Hombre habano) until this year, when the word was changed for her.

"It recognizes a lifetime's work, which I consider so important as Argentina isn't an easy place for business, and less so being a woman." She was competing with two men. "In truth," she added. "I really do deserve it."

Alsogaray opened her shop in 1993. At the time there were only two sellers anywhere of Cuba's premium, hand-rolled cigars, the other one being in Mexico. Now habanos are sold in 150 outlets worldwide. "I want to celebrate these 30 years, and the prize. We're going to have a big party," she said. The firm celebrated its 30th anniversary on May 16.