As Gorgonzola exports begin to boom, formaggio fraudsters try to get a cut of the action with fake versions of the cheese. One trick is to give the imitation variety a name that has a familiar ring.
TURIN - All over Europe, the whiff of Gorgonzola is getting stronger and stronger. Thanks to aggressive advertisement campaigns featuring top chefs, sales of the zesty, blue and green-marbled cheese are rising fast. For instance, sales in Poland have increased 82% over the past year.
But with success comes the risk of stinky knock-offs, with "imitation" Gorgonzola increasingly showing up on the shelves. The Gorgonzola Consortium, a business organization in the northern Italian regions of Piedmont and Lombardy where the cheese is traditionally made, has warned that the imitation products are often sold under names ending with "zola" (but not starting with "Gorgon"), in order to confuse careless supermarket shoppers.
Most of the ersatz cheeses are sold in northern Europe, where several lawsuits have been filed. Courts are studying the cases. Authentic Gorgonzola producers, who benefit from the D.O.C label (denominazione di origine controllata) are also working with the cross-national Interpol and Europol policing agencies to help verifiy bona fide Gorgonzola exports.
Read the original Italian article in full by Gianfranco Quaglia
Photo - Rachel Black
*Newsbites are digest items, not direct translations