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Top Brazilian Designer Sees Mass Fashion Opportunities

Alexandre Herchcovitch, one of Brazil’s top designers, says the future of fashion in this Bric country is in clothing the rising middle class -- even if he won't ever stop making super-expensive stuff for the super-rich.

O Boticário show during São Paulo Fashion Week (O Boticário SPFW)
O Boticário show during São Paulo Fashion Week (O Boticário SPFW)
Vivian Whiteman and Pedro Diniz

SÃO PAULO - "Lets get real..." As São Paulo Fashion Week kicks off, one of Brazil's most acclaimed designers, Alexandre Herchcovitch, says his industry must redirect its eye toward the country's growing middle class -- and even those just rising out of poverty. "This is the rule for those who want to survive in Brazil," he affirms in the following interview.

FOLHA: What do you think of some fashion designers suggesting a separation between commercial and conceptual brands in Brazil's fashion weeks?
HERCHCOVITCH: When you are aware of what you are doing, you don't have to be afraid. My role models are in New York. There some brands that have been showing polo shirts for the past 120 years. Sorry, I don't need to ask Paulo Borges Fashion Week organizer for special treatment for my brand. And who will play God to know which one is good and which one is less good? Each designer has to take care of his own stuff, do his best and be brave enough to show it.

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Society

Taking A Position: A Call To Regulate Yoga In India

Trained practitioners warn that unregulated yoga can be detrimental to people's health. The government in India, where the ancient practice was invented, knows this very well — yet continues to postpone regulation.

Prime Minister Modi at a mass yoga demonstration in Lucknow, India

Banjot Kaur

NEW DELHI — Prime Minister Narendra Modi led the observance of the eighth International Yoga Day from Mysuru, in southwestern India, early on the morning of June 21. Together with his colleagues from the Bharatiya Janata Party, he set out to mark the occasion in various parts of the country — reviving an annual ritual that had to take a break for the first two years of the COVID-19 pandemic.

Yoga is one of the five kinds of alternative Indian medicine listed under India’s AYUSH efforts — standing for "Ayurveda, Yoga, Unani, Siddha and naturopathy, and Homeopathy." Among them, only yoga is yet to be regulated under any Act of Parliament: All other practices are governed by the National Commission for Indian System of Medicine (NCISM), Act 2020.

Yoga and naturopathy are taught at the undergraduate level in 70 medical colleges across 14 Indian states. The Mangalore University in Karnataka first launched this course in 1989; today, these subjects are also taught at the postgraduate level.

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