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LA VOIX DU NORD (France)

LILLE - "You need a car? HolLowCost, your cheap rental solution." Now, say that again out loud.

Christian Camelot, the 53 year-old owner of the offensively named rental service in northern France admits "To be honest, my company wasn't doing so well, but three weeks ago I put up stickers with my logo on the cars, and that changed everything."

Why did he choose this name? "It's a ‘hollow cost", a cheap rental," he explains to La Voix du Nord. Did it occur to him that it might sound a little too much like ‘Holocaust"?

"Yes, but I'm not a xenophobe. I'm a nice guy" he says, "It does stick in your mind doesn't it though? People remember the name."

His idea is that "People just don't care. They want to rent a cheap car. Most will get a laugh out of it, only 1% will be shocked."

Not everyone finds it funny. Jean-Claude Komar, president of the Lille Jewish community, is flabbergasted. "Whatever the marketing ploy, this name is reminiscent of the Shoah. It's an invitation to racial hatred, something that is totally unacceptable."

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Economy

In Uganda, Having A "Rolex" Is About Not Going Hungry

Experts fear the higher food prices resulting from the conflict in Ukraine could jeopardize the health of many Ugandans. Take a look at this ritzy-named simple dish.

Zziwa Fred, a street vendor who runs two fast-food businesses in central Uganda, rolls a freshly prepared chapati known as a Rolex.

Nakisanze Segawa

WAKISO — Godfrey Kizito takes a break from his busy shoe repair shop every day so he can enjoy his favorite snack, a vegetable and egg omelet rolled in a freshly prepared chapati known as a Rolex. But for the past few weeks, this daily ritual has given him neither the satisfaction nor the sustenance he is used to consuming. Kizito says this much-needed staple has shrunk in size.

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Most streets and markets in Uganda have at least one vendor firing up a hot plate ready to cook the Rolex, short for rolled eggs — which usually comes with tomatoes, cabbage and onion and is priced anywhere from 1,000 to 2,000 Ugandan shillings (28 to 57 cents). Street vendor Farouk Kiyaga says many of his customers share Kizito’s disappointment over the dwindling size of Uganda’s most popular street food, but Kiyaga is struggling with the rising cost of wheat and cooking oil.

Russia’s invasion of Ukraine has halted exports out of the two countries, which account for about 26% of wheat exports globally and about 80% of the world’s exports of sunflower oil, pushing prices to an all-time high, according to the Food and Agriculture Organization, a United Nations agency. Not only oil and wheat are affected. Prices of the most consumed foods worldwide, such as meat, grains and dairy products, hit their highest levels ever in March, making a nutritious meal even harder to buy for those who already struggle to feed themselves and their families. The U.N. organization warns the conflict could lead to as many as 13.1 million more people going hungry between 2022 and 2026.

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