Future

On Social Media, Age Matters

If you are 15 or 50, you will have a different way of seeking work, friendship, or even love online. But being "off-the-grid" is ever more a ticket to isolation.

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Carolina Machado

SANTIAGO — Criticized by some, used by many, social networking sites have become a global phenomenon. Be it to find work, love or friends, or simply to share interests, we find today many networking platforms that help us reach these diverse goals. Yet there is one, basic objective that everyone shares: to be visible and recognized by others.

Finding work, as they say, is a full-time job. Whatever your age is, the networking sites have become a useful means to find professional opportunities. The challenge is to see — and understand — how organizations are communicating through these platforms.

For the baby boom generation — 48 to 65 years old — the priority is to find solid organizations, preferably hierarchical. They're the ones that can offer stability and status. The job market may be difficult these days, but such businesses do exist, and they look for professionals directly on their websites, or through headhunters.

Online networking has doubled (from 22 to 42%) among baby boomers, the 2013 poll Pew Internet and American Life Project shows. Age isn't a problem for this generation. It is important to understand that people aged 48 to 65 are attractive to the kind of company they want to work for. To be more visible, they need to be active on professional networking sites, and to display their generation's experiences and qualities. They need to show, for instance, that they are committed and persevering workers.

Find your voice

Their children, the X generation — 30 to 47 years old — are immersed in technology. Not because they were born in it, but for having lived the transition to the digital world. They can easily adapt to changing business structures, and seek balance between their career and personal (family and social) expectations.

Their problem, however, is a relative fear of online professional networking. They prefer targeted resumes. Their chance is the ability to show commitment to work and loyalty to a company in their online profiles. These are the major qualities businesses seek in the first place when looking for candidates that age. Adults from the X generation must also use all potential contacts on networking sites, either by creating their own network or simply by joining one.

A teenager wears a LinkedIn tattoo at the 2010 Bay to Breakers race in San Francisco. His father works for the company. Photo: A Name Like Shields Can Make You Defensive.

For the Y generation — people aged 19 to 29 — the digital age was their childhood. They already and readily take advantage of all the benefits of online interaction. Young adults love its utility and the extent of free expression they can find online. It's very common for them to state their likes and dislikes on social media.

The problem for this "digital" generation lies here. Some are just unable to channel their thoughts, giving companies a less-than-attractive impression of themselves. Their solution lies in the possibility to find a real voice online — by expressing themselves and writing on a specific theme, either in forums or on a personal blog.

Businesses seek such candidates. They see them as people who are able to bring new, innovative ideas, and who have enough personality to communicate them properly.

The "digital natives" are the ones that are even younger. They're the Z generation and are between 11 and 18 years old. Their first toy probably had something to do with technology. Few of them are already active in the labor market, but it is important to see how firms will try to reach them.

They represent a great opportunity for all businesses, even though they may prefer innovative, attractive companies — those that offer important challenges. Firms that do not may well be missing some young talents in the coming years.

All generations should be looked at, when it comes to social media. Yes, the Z, Y and X generations certainly have more contact with social networking sites than baby boomers. That doesn't mean 48 to 65-year-old workers should be overlooked. They currently occupy and will occupy senior corporate positions.

Networking online is a reality, and it is both up to candidates to forge different strategies to find work opportunities, and firms to understand their environment, so they can find the best talent.

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Queen Elizabeth II with UK PM Boris Johnson at a reception at Windsor Castle yesterday

Anne-Sophie Goninet, Jane Herbelin and Bertrand Hauger

👋 Hej!*

Welcome to Wednesday, where chaos hits Syria, Brazilian president Jair Bolsonaro is accused of crimes against humanity and a social media giant plans to rebrand itself. For Spanish daily La Razon, reporter Paco Rodríguez takes us to the devastated town of Belchite, where visitors are reporting paranormal phenomenons.

[*Danish]

🌎  7 THINGS TO KNOW RIGHT NOW

• Syrian violence erupts: Army shelling on residential areas of the rebel-held region of northwestern Syria killed 13 people, with school children among the victims. The attack occurred shortly after a bombing killed at least 14 military personnel in Damascus. In central Syria, a blast inside an ammunition depot kills five soldiers.

• Renewed Ethiopia air raids on capital of embattled Tigray region: Ethiopian federal government forces have launched its second air strike this week on the capital of the northern Tigray. The air raids mark a sharp escalation in the near-year-old conflict between the government forces and the Tigrayan People's Liberation Front (TPLF) that killed thousands and displaced over 2 million people.

• Bolsonaro accused of crimes against humanity: A leaked draft government report concludes that Brazilian President Jair Bolsonaro should be charged with crimes against humanity, forging documents and incitement to crime, following his handling of the country's COVID-19 pandemic. The report blames Bolsonaro's administration for more than half of Brazil's 600,000 coronavirus deaths.

• Kidnappers in Haiti demand $17 million to free a missionary group: A Haitian gang that kidnapped 17 members of a Christian aid group, including five children, demanded $1million ransom per person. Most of those being held are Americans; one is Canadian.

• Putin bows out of COP26 in Glasgow: Russian President Vladimir Putin will not fly to Glasgow to attend the COP26 climate summit. A setback for host Britain's hopes of getting support from major powers for a more radical plan to tackle climate change.

• Queen Elizabeth II cancels trip over health concerns: The 95-year-old British monarch has cancelled a visit to Northern Ireland after she was advised by her doctors to rest for the next few days. Buckingham Palace assured the queen, who attended public events yesterday, was "in good spirits."

• A new name for Facebook? According to a report by The Verge website, Mark Zuckerberg's social media giant is planning on changing the company's name next week, to reflect its focus on building the "metaverse," a virtual reality version of the internet.

🗞️  FRONT PAGE

"Oil price rise causes earthquake," titles Portuguese daily Jornal I as surging demand coupled with supply shortage have driven oil prices to seven-year highs at more than $80 per barrel.

#️⃣  BY THE NUMBERS

98

For the first time women judges have been appointed to Egypt's State Council, one of the country's main judicial bodies. The council's chief judge, Mohammed Hossam el-Din, welcomed the 98 new judges in a celebratory event in Cairo. Since its inception in 1946, the State Council has been exclusively male and until now actively rejected female applicants.

📰  STORY OF THE DAY

Spanish civil war town now a paranormal attraction

Ghosts from Spain's murderous 1930s civil war are said to roam the ruins of Belchite outside Zaragoza. Tourists are intrigued and can book a special visit to the town, reports Paco Rodríguez in Madrid-based daily La Razon.

🏚️ Between August 24 and September 6, 1937, during the Spanish Civil War, more than 5,000 people died in 14 days of intense fighting in Belchite in north-eastern Spain, and the town was flattened. The fighting began on the outskirts and ended in house-to-house fighting. Almost half the town's 3,100 residents died in the struggle. The war annihilated centuries of village history. The town was never rebuilt, though a Pueblo Nuevo (or new town) was built by the old one.

😱 Belchite became an open-air museum of the horror of the civil war of 1936-39, which left 300,000 dead and wounds that have yet to heal or, for some today, mustn't. For many locals, the battle of Belchite has yet to end, judging by reports of paranormal incidents. Some insist they have heard the screams of falling soldiers, while others say the Count of Belchite wanders the streets, unable to find a resting place after his corpse was exhumed.

🎟️ Ordinary visitors have encountered unusual situations. Currently, you can only visit Belchite at set times every day, with prior booking. More daring visitors can also visit at 10 p.m. on weekends. Your ticket does not include a guaranteed paranormal experience, but many visitors insist strange things have happened to them. These include sudden changes of temperature or the strange feeling of being observed from a street corner or a window. Furthermore, such phenomena increase as evening falls, as if night brought the devastated town to life.

➡️ Read more on Worldcrunch.com

📣 VERBATIM

We still cling to the past because back then we had security, which is the main thing that's missing in Libya today.

— Fethi al-Ahmar, an engineer living in the Libyan desert town Bani Walid, told AFP, as the country today marks the 10-year anniversary of the death of dictator Muammar Gaddafi. The leader who had reigned for 42 years over Libya was toppled in a revolt inspired by the Arab Spring uprisings and later killed by rebels. Some hope the presidential elections set in December can help the country turn the page on a decade of chaos and instability.

🇮🇷🎓  IN OTHER NEWS

Iran to offer Master's and PhD in morality enforcement

Iran will create new "master's and doctorate" programs to train state morality agents checking on people's public conduct and attire, according to several Persian-language news sources.

Mehran Samadi, a senior official of the Headquarters to Enjoin Virtues and Proscribe Vices (Amr-e be ma'ruf va nahy az monkar) said "anyone who wants to enjoin virtues must have the knowledge," the London-based broadcaster Iran International reported, citing reports from Iran.

The morality patrols, in force since the 1979 revolution, tend to focus mostly on young people and women, particularly the public appearance for the latter. Loose headscarves will send women straight to a police station, often in humiliating conditions. Five years ago, the regime announced a new force of some 7,000 additional agents checking on women's hijabs and other standards of dress and behavior.

Last week, for example, Tehran police revealed that they had "disciplined" agents who had been filmed forcefully shoving a girl into a van. Such incidents may increase under the new, conservative president, Ibrahim Raisi.

Speaking about the new academic discipline, Samadi said morals go "much further than headscarves and modesty," and those earning graduate degrees would teach agents "what the priorities are."

Iran's Islamic regime, under the guidance of Shia jurists, continuously fine tunes notions of "proper" conduct — and calibrates its own, interventionist authority. More recently the traffic police chief said women were not allowed to ride motorbikes, and "would be stopped," Prague-based Radio Farda reported.

Days before, a cleric in the holy city of Qom in central Iran insisted that people must be vaccinated by a medic of the same sex "as often as possible," and if not, there should be no pictures of mixed-sex vaccinations.

✍️ Newsletter by Anne-Sophie Goninet, Jane Herbelin and Bertrand Hauger

Thoughts on Facebook's new name? Zuckerverse? Tell us how the news look in your corner of the world: Drop us a note at info@worldcrunch.com!

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