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Muslim And Hipster, Why 'Mipster' Fashion Is Trending

It is both a cultural phenomenon and a marketing play, but one researcher says that Muslim-inspired fashion is ultimately true to the faith.

Hijabistas cruisin'
Hijabistas cruisin'
Nic Ulmi

LAUSANNE — "Mipster" (= muslim + hipster). "Hijabista" (= hijab + fashionista). Or even "turbanista" for those who prefer rolling up their headscarf into a stylish turban. Two years before the current burst of global visibility, the experimental convergence between the fashion universe and Muslim faith had already been through a major media scrum under these various designations. Most missed it, as the phenomenon was restricted to to the youngest and most trendy niche, at the crossroads between the worlds of appearance and Islam.

That was Layla Shaikley"s world, the young American — a trained architect, digital entrepreneur, co-founder of the TEDx Baghdad conferences — who, in 2014, gave global popularity to the term "mipsterz" with a video where women wearing headscarves and trendy clothing were having fun with skateboards, motorbikes, green spaces or urban property. "Being a mipster, for me, is a way to bring together, with pride and without apologizing to anyone, my Muslim, American, Arab, Californian identities," she explains.

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A man walks on a tank left behind by Russian troops, on display in Kyiv’s Mykhailivska Square.

Lila Paulou, Lisa Berdet and Bertrand Hauger

👋 Hej!*

Welcome to Tuesday, which marks three months since the war in Ukraine started. Meanwhile, BoJo is in trouble again, and millionaires at Davos ask to be taxed more. Persian-language, London-based media Kayhan explores what the future of Lebanon could look like after the election defeat of Iran-backed Hezbollah.

[*Swedish]

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