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Germany

Lesbians, The New Perfect Audience For Advertisers

Well-known brands such as Audi, Jagermeister and Granini are increasingly spending their advertising dollars to capture the attention of gay women, who tend to be high-wage earners and very loyal.

"Open to all," reads this Volkswagen ad targeting lesbian couples.
"Open to all," reads this Volkswagen ad targeting lesbian couples.
Steffen Fründt

BERLIN — Beloved musicians, exalted fashion designers and mayors that exude joie de vivre. The gay community has become a steadfast part of public life, and because they are perceived as pleasure-seeking and prone to spending, they are also popular with the consumer goods industry.

The latest estimates from the German Lesbian and Gay Association (LSVD) suggest that lesbians are every bit as numerous as gay men, roughly one in 10 women. Their scene is less in the public eye, but because more and more women — among them so many successful, prominent and beautiful ones — are openly gay, lesbianism is undergoing an image change in Germany. They are more interested in travel and fashion and are willing to spend more money than the average straight German woman.

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Geopolitics

The Days After: What Would Happen If Putin Opts For A Tactical Nuclear Strike

The risk of the Kremlin launching a tactical nuclear weapon on Ukraine is small but not impossible. The Western response would itself set off a counter-response, which might contain or spiral to the worst-case scenario.

An anti-nuclear activist impersonates Vladimir Putin at a rally in Berlin.

Yves Bourdillon

-Analysis-

PARISVladimir Putin could “go nuclear” in Ukraine. Yes, this expression, which metaphorically means “taking the extreme, drastic action,” is now literally considered a possibility as well. Cornered and humiliated by a now plausible military defeat, experts say the Kremlin could launch a tactical nuclear bomb on a Ukrainian site in a desperate attempt to turn the tables.

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In any case, this is what Putin — who put Russia's nuclear forces on alert just after the start of the invasion in late February — is aiming to achieve: to terrorize populations in Western countries to push their leaders to let go of Ukraine.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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