Society

In France, Barbers Are Back

Once a dying institution, barbershops are staging a comeback in France, where men are turning to the classic coiffeurs for everything from oh-so perfect stubble to some much needed guy time.

New facial hair trends have helped bring back barbershops in France
New facial hair trends have helped bring back barbershops in France
Valérie Leboucq

LES ÉCHOS/ Worldcrunch

Whether they like their faces smooth or covered in light stubble, more and more men are paying attention to what beauty experts call "facial hair style." The ritual of shaving, once considered an irksome activity, is now becoming a moment of pleasure, especially when men employ the services of the real artists of facial hair: barbers.

In France, a profession that until recently seemed a sure victim of disposable razors, is suddenly on the comeback trail. New barbers are opening up shop every day, and the shaving ritual is again being adapted to current tastes. In the French capital, people have started emulating the classic Alain Maître Barbier (Alain, the Master Barber), a shop situated in the Marais district. Two new Les Mauvais Garçons (The Bad Boys) barbershops have recently started greeting customers, on rue Oberkampf and in the BHV department store for men.

After a career in women's hairdressing, Michel Dervyn believes that barbers can make a successful comeback. His The Barber salons in Paris, Bordeaux, and near Lille offer, in addition to the usual services (shave, haircut and manicure), products such as soaps and accessories, in particular the famous "Plisson" shaving brush, which he considers "unrivaled."

This new barbershop also pays special attention to decor – which is contemporary – and to the overall atmosphere, by allowing its customers to listen to music, or watch sports matches or movies on its screens. Five salons of this kind have been opened to date.

The only major obstacle standing in the way of rapid expansion is the difficulty in finding qualified staff. The art of being a true barber is not as straightforward as it might seem. First, aspiring barbers must learn how to properly use a straight razor, by practicing on rubber balloons. But mastering the blade is not enough for becoming a true "saloner," says Michel Dervyn. "These are professionals who, having made their career in the barber trade, have acquired the art of conversation."

Hairdressers by trade, brothers Mathieu and Emmanuel Buquen recently opened Barber Clubs in Toulouse, Marseille, and soon Aix-en-Provence. The salons spoil their customers with a jazz-style atmosphere, leather armchairs, and all the beauty care that men indulge themselves with these days, such as hair removal, massage and tanning. It only took the two barbershops one year to break even, says Emmanuel Buquen, adding that "people often contact me for new salons."

Is all of this just a passing fad? Maybe, but apart from the quality of the result – which is far superior to a bathroom shave at home – going to the barbershop also expresses men's desire to "get together and pass down the ritual to the next generation," says Michel Dervyn. "Men are often accompanied by their sons or grandsons," he notes. After years of forced integration of the sexes, the barbershop is once again a place where "men come to socialize. It is like English clubs or tailor shop," says Hélène Capgras, a consultant at Brain for Beauty. "It is a place where men go without their wives."

Marc-Antoine Hennel, head of the Philips Personal Care division in France, draws a parallel between the new barbershops and the increased popularity of "facial styling." According to Hennel, "four out of every 10 men in France have goatee beards, a thin strip of hairs or three days worth of stubble on their faces."

The trend is a godsend for electrical appliance giant Philips, which has developed user-friendly razors and electric clippers that can be used even in the shower. Last year, a whopping 1.1 million facial hair products were sold in France along, 10% more than during the previous year (sales of electric clippers for stubble spiked by 32%).

Manufacturers are also starting to market products that use intense pulsed light to remove hair. Welcome to the "future of shaving with no skin aggression." This method, once reserved just for hair professionals, can now be used at home thanks to Philips's new Lumea. The company expects to sell 50,000 products by the end of 2011, despite their steep prices (500 euros). Beards, goatees, and smooth cheeks have never had it so good.

Read the original article in French.

Photo - Mr. Mystery

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Future

7 Ways The Pandemic May Change The Airline Industry For Good

Will flying be greener? More comfortable? Less frequent? As the world eyes a post-COVID reality, we look at ways the airline industry has been changing through a pandemic that has devastated air travel.

Ready for (a different kind of) takeoff?

Carl-Johan Karlsson

It's hard to overstate the damage the pandemic has had on the airline industry, with global revenues dropping by 40% in 2020 and dozens of airlines around the world filing for bankruptcy. One moment last year when the gravity became particularly apparent was when Asian carriers (in countries with low COVID-19 rates) began offering "flights to nowhere" — starting and ending at the same airport as a way to earn some cash from would-be travelers who missed the in-flight experience.

More than a year later today, experts believe that air traffic won't return to normal levels until 2024.


But beyond the financial woes, the unprecedented slowdown in air travel may bring some silver linings as key aspects of the industry are bound to change once back in full spin, with some longer-term effects on aviation already emerging. Here are some major transformations to expect in the coming years:

Cleaner aviation fuel

The U.S. administration of President Joe Biden and the airline industry recently agreed to the ambitious goal of replacing all jet fuel with sustainable alternatives by 2050. Already in a decade, the U.S. aims to produce three billion gallons of sustainable fuel — about one-tenth of current total use — from waste, plants and other organic matter.

While greening the world's road transport has long been at the top of the climate agenda, aviation is not even included under the Paris Agreement. But with air travel responsible for roughly 12% of all CO2 emissions from transport, and stricter international regulation on the horizon, the industry is increasingly seeking sustainable alternatives to petroleum-based fuel.

Fees imposed on the airline industry should be funneled into a climate fund.

In Germany, state broadcaster Deutsche Welle reports that the world's first factory producing CO2-neutral kerosene recently started operations in the town of Wertle, in Lower Saxony. The plant, for which Lufthansa is set to become the pilot customer, will produce CO2-neutral kerosene through a circular production cycle incorporating sustainable and green energy sources and raw materials. Energy is supplied through wind turbines from the surrounding area, while the fuel's main ingredients are water and waste-generated CO2 coming from a nearby biogas plant.

Farther north, Norwegian Air Shuttle has recently submitted a recommendation to the government that fees imposed on the airline industry should be funneled into a climate fund aimed at developing cleaner aviation fuel, according to Norwegian news site E24. The airline also suggested that the government significantly reduce the tax burden on the industry over a longer period to allow airlines to recover from the pandemic.

Black-and-white photo of an ariplane shot from below flying across the sky and leaving condensation trails

High-flying ambitions for the sector

Joel & Jasmin Førestbird

Hydrogen and electrification

Some airline manufacturers are betting on hydrogen, with research suggesting that the abundant resource has the potential to match the flight distances and payload of a current fossil-fuel aircraft. If derived from renewable resources like sun and wind power, hydrogen — with an energy-density almost three times that of gasoline or diesel — could work as a fully sustainable aviation fuel that emits only water.

One example comes out of California, where fuel-cell specialist HyPoint has entered a partnership with Pennsylvania-based Piasecki Aircraft Corporation to manufacture 650-kilowatt hydrogen fuel cell systems for aircrafts. According to HyPoint, the system — scheduled for commercial availability product by 2025 — will have four times the energy density of existing lithium-ion batteries and double the specific power of existing hydrogen fuel-cell systems.

Meanwhile, Rolls-Royce is looking to smash the speed record of electrical flights with a newly designed 23-foot-long model. Christened the Spirit of Innovation, the small plane took off for the first time earlier this month and successfully managed a 15-minute long test flight. However, the company has announced plans to fly the machine faster than 300 mph (480 km/h) before the year is out, and also to sell similar propulsion systems to companies developing electrical air taxis or small commuter planes.

New aircraft designs

Airlines are also upgrading aircraft design to become more eco-friendly. Air France just received its first upgrade of a single-aisle, medium-haul aircraft in 33 years. Fleet director Nicolas Bertrand told French daily Les Echos that the new A220 — that will replace the old A320 model — will reduce operating costs by 10%, fuel consumption and CO2 emissions by 20% and noise footprint by 34%.

International first class will be very nearly a thing of the past.

The pandemic has also ushered in a new era of consumer demand where privacy and personal space is put above luxury. The retirement of older aircraft caused by COVID-19 means that international first class — already in steady decline over the last decades — will be very nearly a thing of the past. Instead, airplane manufacturers around the world (including Delta, China Eastern, JetBlue, British Airways and Shanghai Airlines) are betting on a new generation of super-business minisuites where passengers have a privacy door. The idea, which was introduced by Qatar Airways in 2017, is to offer more personal space than in regular business class but without the lavishness of first class.

Aerial view of Rome's Fiumicino airport

Aerial view of Rome's Fiumicino airport

commons.wikimedia.org

Hygiene rankings  

Rome's Fiumicino Airport has become the first in the world to earn "the COVID-19 5-Star Airport Rating" from Skytrax, an international airline and airport review and ranking site, Italian daily La Repubblica reports. Skytrax, which publishes a yearly annual ranking of the world's best airports and issues the World Airport Awards, this year created a second list to specifically call out airports with the best health and hygiene standards.

Smoother check-in

​The pandemic has also accelerated the shift towards contactless traveling, with more airports harnessing the power of biometrics — such as facial recognition or fever screening — to reduce touchpoints and human contact. Similar technology can also be used to more efficiently scan physical objects, such as explosive detection. Ultimately, passengers will be able to "check-in" and go through a security screening anywhere at the airports, removing queues and bottlenecks.

Data privacy issues

​However, as pointed out in Canadian publication The Lawyer's Daily, increased use of AI and biometrics also means increased privacy concerns. For example, health and hygiene measures like digital vaccine passports also mean that airports can collect data on who has been vaccinated and the type of vaccine used.

Photo of planes at Auckland airport, New Zealand

Auckland Airport, New Zealand

Douglas Bagg

The billion-dollar question: Will we fly less?

At the end of the day, even with all these (mostly positive) changes that we've seen take shape over the past 18 months, the industry faces major uncertainty about whether air travel will ever return to the pre-COVID levels. Not only are people wary about being in crowded and closed airplanes, but the worth of long-distance business travel in particular is being questioned as many have seen that meetings can function remotely, via Zoom and other online apps.

Trying to forecast the future, experts point to the years following the 9/11 terrorist attacks as at least a partial blueprint for what a recovery might look like in the years ahead. Twenty years ago, as passenger enthusiasm for flying waned amid security fears following the attacks, airlines were forced to cancel flights and put planes into storage.

40% of Swedes intend to travel less

According to McKinsey, leisure trips and visits to family and friends rebounded faster than business flights, which took four years to return to pre-crisis levels in the UK. This time too, business travel is expected to lag, with the consulting firm estimating only 80% recovery of pre-pandemic levels by 2024.

But the COVID-19 crisis also came at a time when passengers were already rethinking their travel habits due to climate concerns, while worldwide lockdowns have ushered in a new era of remote working. In Sweden, a survey by the country's largest research company shows that 40% of the population intend to travel less even after the pandemic ends. Similarly in the UK, nearly 60% of adults said during the spring they intended to fly less after being vaccinated against COVID-19 — with climate change cited as a top reason for people wanting to reduce their number of flights, according to research by the University of Bristol.

At the same time, major companies are increasingly forced to face the music of the environmental movement, with several corporations rolling out climate targets over the last few years. Today, five of the 10 biggest buyers of corporate air travel in the US are technology companies: Amazon, IBM, Google, Apple and Microsoft, according to Taipei Times, all of which have set individual targets for environmental stewardship. As such, the era of flying across the Atlantic for a two-hour executive meeting is likely in its dying days.

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