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In Egypt, A Jewish Love Story Just In Time For Ramadan

The new series "The Jewish Alley," set in the early 1950s, is being shown to Egyptian audiences during the Ramadan TV season. Its creator explains why it matters now.

Menna Shalaby and Iyad Nassar
Menna Shalaby and Iyad Nassar
Rowan El Shimi

CAIRORamadan comes 11 days earlier each year. This has translated into scorching heat and longer fasting days in recent years. But while some things change about the Muslim holy month, others don't: There will always be a zombie-like consumption of Ramadan TV.

This year, one particular series has been making headlines, not just in Egypt but elsewhere: The Jewish Alley, written by Medhat El-Adl, directed by Mohamed Gamal El-Adl and starring Menna Shalaby and Iyad Nassar.

The series is set between 1948 and 1954, six very important years in Egypt's modern history, and definitive years for Egypt's nearly extinct Jewish community. The series goes through significant political events, such as the Nakba, the establishment of the Israeli state, the 1952 Egyptian revolution, the Lavon Affair and the end of the British occupation.

The writer of The Jewish Alley, Medhat El-Adl — Photo: HBD DR

Adl, sitting in the editing room of his bustling office in Mohandessin, explains that the events are shown as reflections of the characters living in the Jewish Alley, a neighborhood in Islamic Cairo that historically housed a melting pot of Jews, Muslims and Christians.

Adl and an editor are watching a clip from the series with Nassar. "Yes, cut here," Adl tells the editor enthusiastically. "This looks excellent."

"I'm showing the effects of these large political events on a small cosmopolitan street through a social television series," Adl explains, adding that the series has a love story between a Jewish woman (Shalaby) and a Muslim officer (Nassar) who both grew up in the alley.

The 61-year-old writer says the idea for a series about the Jewish Alley has been on his mind for years, but he felt this was the right time to finally do it because sectarianism and fear of the other, two themes the series deals with, are currently very present in Egypt.

This is not the first work that Adl, a veteran scriptwriter from one of the biggest families in Egyptian show business, has put into a political context.

Adl's last Ramadan series, Al-Daeya (The Preacher, 2013), which featured the same director (who is also his nephew), was a hit. It focused on the character of a famous religious preacher. Adl felt it was an appropriate topic for its time, as it was produced during the Muslim Brotherhood"s short tenure governing Egypt.

In 2011, a year of seemingly continual street protests, he wrote the script for Al-Shawarea Al-Khalfia (The Backstreets), based on Abdel Rahman al-Sharqawi's book on the protests against the British occupation in the 1930s.

The Jewish Alley has been aided by the work of several researchers, authors and scholars such as Abdel Wahab al-Messiry, Joel Beinin and Jacques Hassoun , as well as the journals of and interviews with Egyptian labor lawyer Youssef Darwish (1910-2006), who had a Jewish background and converted to Islam in 1947.

Jews and Zionists

Adl says he and the director paid close attention to accurately depicting the historical reality and focused on representing the era's settings and clothing.

Earlier in June, the Times of Israel published a story titled, "In new Egyptian Ramadan drama, Jews are the good guys." But in our interview, Adl stresses several times that there is a big difference between being Jewish and being Zionist, and his position toward the latter hasn't changed.

Indeed, in many of his previous works, he chose to depict Israel as the "bad guy." In the 2002 production Mafia, Israel plans to assassinate the Egyptian pope to trigger sectarian strife. In the film Seaeedy Fel Gamaa al-Amerikia (A Southerner at American University of Cairo, 1998), the students burn the Israeli flag during a protest.

"My relationship with Israel as an occupying state has not changed," Adl says. "I'm still against Israeli racism, killing people in Gaza, against building settlements on Palestinian land. I am against all of this and will be against it all my life. This won't change. What has changed is how we look at the other, Jews, who do not take part in those issues. Do we stay against them? We are in a time where it's Sunnis versus Shias, Muslims versus Christians, etc. I am trying to look for seeds of this strife. This is why I built this story around the issue."

I ask if Adl stumbled upon any information he was not aware of before. "I found out there was a group of Egyptian Jews who collected money to donate to fighting against Zionism in 1948," he explains. "I discovered that many Jews were patriotic, and that you cannot stereotype that Jews are traitors. It's not true. Yes, some of them supported the Zionist movement, but others were against it."

Adl hopes the series will continue to promote discussion and capture the attention of audiences. He believes that although there is a saturation of TV series during Ramadan, audiences always find and follow the ones they see value in.

"We were raised on a certain image of Jews, and some people still don't know the difference between a Jew and a Zionist," he says. "The series will break down some stereotypes we have, so this will create controversy. But I believe this is the value of a work of art, to not go unnoticed. It should at least get people to look at what I'm saying, and decide if they're in agreement with me or not."

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Look At This Crap! The "Enshittification" Theory Of Why The Internet Is Broken

The term was coined by journalist Cory Doctorow to explain the fatal drift of major Internet platforms: if they were ever useful and user-friendly, they will inevitably end up being odious.

A photo of hands holding onto a smartphone

A person holding their smartphone

Gilles Lambert/ZUMA
Manuel Ligero


The universe tends toward chaos. Ultimately, everything degenerates. These immutable laws are even more true of the Internet.

In the case of media platforms, everything you once thought was a good service will, sooner or later, disgust you. This trend has been given a name: enshittification. The term was coined by Canadian blogger and journalist Cory Doctorow to explain the inevitable drift of technological giants toward... well.

The explanation is in line with the most basic tenets of Marxism. All digital companies have investors (essentially the bourgeoisie, people who don't perform any work and take the lion's share of the profits), and these investors want to see the percentage of their gains grow year after year. This pushes companies to make decisions that affect the service they provide to their customers. Although they don't do it unwillingly, quite the opposite.

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Annoying customers is just another part of the business plan. Look at Netflix, for example. The streaming giant has long been riddling how to monetize shared Netflix accounts. Option 1: adding a premium option to its regular price. Next, it asked for verification through text messages. After that, it considered raising the total subscription price. It also mulled adding advertising to the mix, and so on. These endless maneuvers irritated its audience, even as the company has been unable to decide which way it wants to go. So, slowly but surely, we see it drifting toward enshittification.

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