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LES ECHOS

How Good Health And Instagram Squeeze France's Pastry Chefs

Caught between the image-first expectations of social media, and consumer ideas about healthy eating, pâtissiers struggle to find a new recipe for success.

Chefs have to make their pastries Instagrammable, but also healthy
Chefs have to make their pastries Instagrammable, but also healthy
Elvire von Bardeleben

PARIS — How to reconcile the irreconcilable? That, in a nutshell, is the conundrum facing today's top pâtissiers. In this era of Instagram, image is everything. And so there's a demand, on the one hand, to make ever more beautiful cakes. But consumers are also increasingly health conscious, and new rules have banned the use of certain artificial dyes, forcing pastry chefs to tone things down, especially when it comes to colors.

One thing is for certain, it is necessary to be present on Instagram today. "It's a showcase for the world and it's free," says Yann Couvreur, a Parisian pâtissier. He sees it simply as a means of communication that can keep clients up-to-date on what's happening in the boutique. "It's not a megalomaniacal thing to submit your work to the eyes of the people," Couvreur insists.

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Ideas

Ukraine Has Exposed The Bankruptcy Of Germany's "Never Again" Pacifism

A group of pro-peace German intellectuals published a letter asking the country not to deliver heavy weapons to Ukraine, but they're missing the point completely. Germany needs to reinvent itself in order to face today's challenges — and threats.

The Bundestag, or German federal government, meets at the Reichstag building in Berlin.

Sascha Lehnartz

-OpEd-

BERLIN — When even the brightest minds — some of whom have shaped the intellectual life of this republic for decades — suddenly seem at a loss, it can mean one of two things. Either the clever minds are not as clever as we were always led to believe. Or the times have changed so brutally that old pieces of wisdom are suddenly no longer valid.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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If you don't want to give up your childhood faith in the Federal Republic of Germany quite yet, you can settle on the second option.

Alexander Kluge, one of Germany's most versatile artists, founded a television production company, proving that there can even be television for intellectuals. Journalist and prominent feminist Alice Schwarzer has done more for the liberation of women in this country than anyone else. Yet Schwarzer and Kluge, along with another two dozen intellectuals, have written an open letter that basically recommends Ukraine to submit to Vladimir Putin for the sake of the authors' peace of mind.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

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