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France To Ban Cigarette Branding, Require Generic Packaging

Flashy cigarettes packages will all become neutral in France.
Flashy cigarettes packages will all become neutral in France.

PARIS — Bad news for the tobacco industry and smokers in France. Health Minister Marisol Touraine will announce strict new tobacco control measure next month that are expected to ban any branding on cigarette packs.

The French daily Le Figaro reports that the overall effect of the new measures will be as radical as the original 1991 Évin law that banned the advertising of cigarettes, as well as the 2007 decree ending smoking in public spaces.

This measure, expected to be unveiled June 17, will provide for the setting up of neutral, or generic, cigarette packages. Le Figaro reports that each packet will have the same color and the brand names will be printed according to a unique model: same font, size and color for Marlboro, Camel or Lucky Strike. Distinctive logos, which were one of the last marketing tools for the tobacco companies, will also be banned.

The idea of the generic packaging comes from Australia, where in December 2012, the government introduced generic olive green packages. But there is not doubt that in France, as it happened in Australia, the tobacco companies will use all legal means available to counteract this measure.

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Is Disney's "Wish" Spreading A Subtle Anti-Christian Message To Kids?

Disney's new movie "Wish" is being touted as a new children's blockbuster to celebrate the company's 100th anniversary. But some Christians may see the portrayal of the villain as God-like and turning wishes into prayers as the ultimate denial of the true message of Christmas.

photo of a kid running out of a church

For the Christmas holiday season?

Joseph Holmes

Christians have always had a love-hate relationship with Disney since I can remember. Growing up in the Christian culture of the 1990s and early 2000s, all the Christian parents I knew loved watching Disney movies with their kids – but have always had an uncomfortable relationship with some of its messages. It was due to the constant Disney tropes of “follow your heart philosophy” and “junior knows best” disdain for authority figures like parents that angered so many. Even so, most Christians felt the benefits had outweighed the costs.

That all seems to have changed as of late, with Disney being hit more and more by claims from conservatives (including Christian conservatives) that Disney is pushing more and more radical progressive social agendas, This has coincided with a steep drop at the box office for Disney.

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