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Uber, Revolution Of The Always Informed Consumer

In Bogota, Colombia
In Bogota, Colombia
Rafael Orduz

BOGOTA — The significance of Uber goes well beyond its specific function, which is to connect willing drivers with people who need to move around in a safe, comfortable and punctual manner. The deeper message of the controversial digital application — and others like it — is in the changing way labor and service markets are organized by providing new means of satisfying the needs of consumers who are better informed than we could have ever imagined in the past.

I won't dwell here on the legal arguments for or against Uber, or the fact that reactive lobbying has won for now in Spain and the Netherlands. The application remains active in more than 50 countries and its turnover in 2014 was over $1 billion. It already has emulators in California, such as Lyft and Sidecar.

What I do want to point out is that the Uber model is effectively applicable to any field. With mobile platforms, people can post information on a range of needs, anywhere and at any time and be connected with others who are able and ready to satisfy those needs.

A typical organizational prototype is this: A small firm identifies a range of home services that households might need at any time (plumbing, electricity, cleaning). The firm then "recruits" thousands of suitable people and offers through the digital platform and makes the information available to customers who can then purchase the services at a price that suits them.

Another website, Airbnb, provides more than half a million rooms and lodgings at varied prices, worldwide. Its model is simple: Homes with unused rooms register with this platform and customers, including here in Colombia, access what they need in a safe and easy manner. As with Uber, hotel associations in various countries want Airbnb blocked.

Services provided online this way include those of programmers, home-visit doctors, accountants, cooks or hairdressers. In the U.S., some firms are even following this model to pay for temporary CEOs to resolve specific problems.

Seven years after the 2008 financial crisis, joblessness is rampant around the world. In Colombia, the youth unemployment rate is double the national average, and if you consider underemployment as well, the situation is downright scary.

It is quite probable that in the coming years, hundreds of thousands of Colombians, especially the young, will offer their talents and services through platforms without seeking the permission of traditional business owners. It is economy dictacted by demand. Those who would wish it away are simply being shortsighted.

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FOCUS: Israel-Palestine War

Settlers, Prisoners, Resistance: How Israeli Occupation Ties Gaza To The West Bank

The fate of the West Bank is inevitably linked to the conflict in Gaza; and indeed Israeli crackdowns and settler expansion and violence in the West Bank is a sign of an explicit strategy.

Settlers, Prisoners, Resistance: How Israeli Occupation Ties Gaza To The West Bank

Israeli soldiers take their positions during a military operation in the Balata refugee camp, West Bank.

Riham Al Maqdama


CAIRO — Since “Operation Al-Aqsa Flood” began on October 7, the question has been asked: What will happen in the West Bank?

A review of Israel’s positions and rhetoric since 1967 has always referred to the Gaza Strip as a “problem,” while the West Bank was the “opportunity,” so that former Prime Minister Ariel Sharon’s decision to withdraw Israeli settlements from Gaza in 2005 was even referred to as an attempt to invest state resources in Jewish settlement expansion in the West Bank.

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This separation between Gaza and the West Bank in the military and political doctrine of the occupation creates major challenges, repercussions of which have intensified over the last three years.

Settlement expansion in the West Bank and the continued restrictions of the occupation there constitute the “land” and Gaza is the “siege” of the challenge Palestinians face. The opposition to the West Bank expansion is inseparable from the resistance in Gaza, including those who are in Israeli prisons, and some who have turned to take up arms through new resistance groups.

“What happened in Gaza is never separated from the West Bank, but is related to it in cause and effect,” said Ahmed Azem, professor of international relations at Qatar University. “The name of the October 7 operation is the Al-Aqsa Flood, referring to what is happening in Jerusalem, which is part of the West Bank.”

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