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Vodafone billboards in Egypt.
Vodafone billboards in Egypt.
Amira Salah-Ahmed

CAIRO — Etisalat, the smallest of Egypt's three telecom companies, has gone no-holds-barred in its latest challenge to Vodaphone, "borrowing" one of the latter's former mascots, a genie, to take several not-so-subtle jabs at the market leader's star-studded, sing-songy Ramadan ad.

In the Etisalat spot, a narrator asks the genie (who's all decked out in Vodaphone's signature red) some pointed questions: "They left you out of this cool song, huh? Do you plan on telling us how much they spent on that commercial? A respectable amount, huh? Shouldn't they have given this money to the people? That would've made them happier."

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Geopolitics

Why The West Is Finally Taking A Harder Line On Iran

After years of ignoring or downplaying domestic protests in Iran, Western states and media have begun to imagine — and even prepare for — the still slim but growing possibility of a regime change in Tehran.

Supreme Leader Ali Khamenei delivering a speech during a ceremony marking the death anniversary of his predecessor Ayatollah Ruhollah Khomeini

Kayhan London

-Analysis-

LONDON — In past weeks, European countries and the United States have adopted a harsher tone against Iran, with criticisms going beyond the issue of stalled talks to revive the 2015 multilateral pact on Iran's nuclear program.

While the European Union and United States are still reluctant to declare the pact dead or ditch all hope of restarting talks with Tehran, they know the negotiations are at death's door. That is because the Iran has shown it has no intention of ending nuclear activities with the aim of developing a bomb.

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