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WTA (United States), SPORT.RBC.RU (Russia)

Worldcrunch

Top Russian tennis player Maria Sharapova has launched her own brand of candy called Sugarpova.

Famed Fifth Avenue retailer Henri Bendel held the New York City launch on Monday, the Women’s Tennis Association (WTA) reports.

Sugarpova’s 12 kinds of sweets will be sold worldwide by IT'SUGAR candy stores, and will also be available online, the Russian sports website sport.rbc.ru reports.

"Creating Sugarpova has been an exciting labor of love," Sharapova told the WTA. "My tennis and business schedules keep me traveling worldwide, and I confess to having a sweet tooth that knows what it wants! When I didn't find it in the marketplace, I decided to create the type of candy that girls like me crave. I can't wait to share Sugarpova with my fellow candy lovers."

The official website of Sharapova’s new line of luxe candy promises: "Wrapped up in a beautiful package, it’s both style and substance, just like founder Maria Sharapova."

One of our readers, on Sugarpova: "i want me some Sugarena instead." #sugarpova

— TennisNow (@Tennis_Now) August 16, 2012

Spent the morning with Maria Sharapova surrounded by sweets. Not a bad deal. #Sugarpova

— Elana Brooke Fishman (@elanafishman) August 20, 2012

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