When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Germany

Rekindling The American Love Affair With Volkswagen

Volkswagen sales in the U.S. are surging, led by the new Jetta line, which wasn't much of a hit back in Germany. With its new popular designs and longstanding reputation for durability, VW is notching its best American results in a decade.

Another VW beetle on American roads and bridges (Legarth)
Another VW beetle on American roads and bridges (Legarth)
Reinhold Schnupp

DETROIT - It's only a paper car – a pinãta hanging from a tree in someone's garden. One of the kids at the party goes at it - hard - with a baseball bat. But nothing doing. Then the bobbing car turns just a little bit and we see the logo: VW. Message clear. This is German engineering. Indestructable.

U.S. Volkswagen boss Jonathan Browning shows this ad and three others after having given his listeners at the New York Museum of Modern Art (MoMA) a thorough rundown of facts and figures about the brand. His talk works a treat with the well-disposed audience. Chalk it up to another U.S. success for the German automaker after a sales year so great it was almost anxiety-inducing. How could you get numbers that good again?

Keep reading...Show less
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Stories from the best international journalists.
  • Insights from the widest range of perspectives, languages and countries
Already a subscriber? Log in

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
FOCUS: Russia-Ukraine War

Sergey Lavrov, Putin’s Decoy-In-Chief

The Russian Foreign Minister, among the country’s most recognizable figures, embodies both the corruption and confusion of the Putin regime. Not everything is what it seems — and that’s the point.

Russia's Foreign Minister Sergei Lavrov attends a diplomatic reception for heads of African diplomatic missions

Anna Akage

From the outside, one might have the impression that the Russian Federation is run through a highly complex and well-coordinated apparatus that ensures that any single cog in Vladimir Putin’s system is by definition both in synch with the other cogs — and utterly replaceable. The Kremlin appears to us through this lens as an impregnable citadel with long arms and peering eyes that are literally everywhere.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

Sign up to our free daily newsletter.

And yet, this is a completely false picture — and there’s no greater proof than in looking more closely at one of Russia's most prominent figures, Foreign Minister Sergey Lavrov.

Keep reading...Show less

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Stories from the best international journalists.
  • Insights from the widest range of perspectives, languages and countries
Already a subscriber? Log in
THE LATEST
FOCUS
TRENDING TOPICS

Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

Watch VideoShow less
MOST READ