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Economy

Madonna’s Gym Venture A Hit South Of The ‘Borderline’

In Mexico City, the Material Girl is getting into the groove – business wise – with an upscale gym called Hard Candy. Madonna may soon expand her exercise-oriented endeavor to Russia, with branches in Moscow and Saint Petersburg.

Madonna’s Gym Venture A Hit South Of The ‘Borderline’


Worldcrunch *NEWSBITES

During her "Sticky and Sweet" tour, Madonna fell in love with Mexico City. Working with a personal training company called New Evolution Ventures, she decided to start her first gym in Mexico's capital. Hard Candy, as the gym is called, will celebrate one year of operations in November.

"We're right in line with our initial projections. All businesses have to go through a phase when people are still getting to know the brand and the products, and we were able to get through that period very quickly," says Christopher Didieck, director of New Evolution.

At first glance, the gym, located in one of Mexico City's wealthiest, most exclusive neighborhoods, doesn't seem much different from all the others in the area. Except, of course, the luxury finishes, personal television screens equipped with cable at each exercise machine, Madonna's songs playing in the background and the singer's photos decorating the rooms. One more little difference: membership includes access to a personal training session with Nicole Winhoffer, the diva's own trainer.

The group classes have also made waves, especially the dance classes, which teach, literally, the Material Girl's own dance routines. For the inauguration, Madonna taught the classes herself. And now she's already preparing two new branches: one in Moscow and another in St. Petersburg.

Read more from AméricaEconomía in Spanish

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*Newsbites are digest items, not direct translations

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Future

Hey ChatGPT, Are You A Google Killer? That's The Wrong Prompt People

Reports that the new AI natural-language chatbot is a threat to Google's search business fails to see that the two machines serve very different functions.

Photo of bubbles exploding

Mind blowing power

DeepMind
Tristan Greene

Since OpenAI unveiled ChatGPT to the world last November, people have wasted little time finding imaginative uses for the eerily human-like chatbot. They have used it to generate code, create Dungeons & Dragons adventures and converse on a seemingly infinite array of topics.

Now some in Silicon Valley are speculating that the masses might come to adopt the ChatGPT-style bots as an alternative to traditional internet searches.

Microsoft, which made an early $1 billion investment in OpenAI, plans to release an implementation of its Bing search engine that incorporates ChatGPT before the end of March. According to a recent article in The New York Times, Google has declared “code red” over fears ChatGPT could pose a significant threat to its $149-billion-dollar-a-year search business.

Could ChatGPT really be on the verge of disrupting the global search engine industry?

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