When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Economy

Madonna’s Gym Venture A Hit South Of The ‘Borderline’

In Mexico City, the Material Girl is getting into the groove – business wise – with an upscale gym called Hard Candy. Madonna may soon expand her exercise-oriented endeavor to Russia, with branches in Moscow and Saint Petersburg.

Madonna’s Gym Venture A Hit South Of The ‘Borderline’


Worldcrunch *NEWSBITES

During her "Sticky and Sweet" tour, Madonna fell in love with Mexico City. Working with a personal training company called New Evolution Ventures, she decided to start her first gym in Mexico's capital. Hard Candy, as the gym is called, will celebrate one year of operations in November.

"We're right in line with our initial projections. All businesses have to go through a phase when people are still getting to know the brand and the products, and we were able to get through that period very quickly," says Christopher Didieck, director of New Evolution.

At first glance, the gym, located in one of Mexico City's wealthiest, most exclusive neighborhoods, doesn't seem much different from all the others in the area. Except, of course, the luxury finishes, personal television screens equipped with cable at each exercise machine, Madonna's songs playing in the background and the singer's photos decorating the rooms. One more little difference: membership includes access to a personal training session with Nicole Winhoffer, the diva's own trainer.

The group classes have also made waves, especially the dance classes, which teach, literally, the Material Girl's own dance routines. For the inauguration, Madonna taught the classes herself. And now she's already preparing two new branches: one in Moscow and another in St. Petersburg.

Read more from AméricaEconomía in Spanish

Photo -Joãomagagnin

*Newsbites are digest items, not direct translations

You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Insights from the widest range of perspectives, languages and countries
  • $2.90/month or $19.90/year. No hidden charges. Cancel anytime.
Already a subscriber? Log in

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
Society

Colombia Celebrates Its Beloved Drug For The Ages, Coffee

This essential morning drink for millions worldwide was once considered an addictive menace, earning itself a ban on pain of death in the Islamic world.

Colombia's star product: coffee beans.

Julián López de Mesa Samudio

-Essay-

BOGOTÁ — October 1st is International Coffee Day. Recently it seems as if every day of the calendar year commemorates something — but for Colombia, coffee is indeed special.

For almost a century now we have largely tied our national destiny, culture and image abroad to this drink. Indeed it isn't just Colombia's star product, it became through the course of the 20th century the world's favorite beverage — and the most commonly used drug to boost work output.

Precisely for its stimulating qualities — and for being a mild drug — coffee was not always celebrated, and its history is peppered with the kinds of bans, restrictions and penalties imposed on the 'evil' drugs of today.

Keep reading...Show less

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Insights from the widest range of perspectives, languages and countries
  • $2.90/month or $19.90/year. No hidden charges. Cancel anytime.
Already a subscriber? Log in
THE LATEST
FOCUS
TRENDING TOPICS

Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

Watch VideoShow less
MOST READ