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Economy

Made In Marseille, Knit In North Africa: Textile Industry Unites Mediterranean

Alongside the changes emerging from the Arab spring, the fashion world in France’s southeast corner is shifting its focus away from Asia to its Mediterranean neighbors in North Africa, and establishing a textile industry network that is close at hand.

La Canebière by FaceMePLS
La Canebière by FaceMePLS
Paul Molga

MARSEILLE - Shorter production cycles, more efficient quality control...and yes, the beauty of a shared Mediterranean culture. Since the Arab spring, Marseille's textile industry has been rediscovering the virtues of proximity. Created in the French city's design studios, fashion is now being assembled just across the waters of the Mediterranean Sea.

"Creativity in fashion design is benefiting greatly from these exchanges," says Maryline Bellieud-Vigouroux, an advisor to the president of the House of Mediterranean Fashion Professions (MMMM), which she created 18 years ago. At the forefront of this revival is the "Made in Marseille" marque. About 70 new brands were born from this fiery collaboration, including Fuego, Eva Kayan, Les Petites Bombes, Sessun, La Companie des Petits, Le Marseillais, and Tcheka.

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