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Economy

Carmakers Explore Green And Glamorous Ways To Advertise Their Automobiles

Times have changed for the world’s carmakers. Renault is investing in aeronautics, while Audi promotes alpine research and water sports. For today’s auto advertisers, preaching a good cause may be every bit as important as pitching the product itself.

Using sailboats to push cars. Audi Med Cup Circuit 2008
Using sailboats to push cars. Audi Med Cup Circuit 2008
Aymeric Mantoux

At the Cannes Film Festival this year, a fleet of about 100 Renault vehicles will drive celebrities to and from the famous red carpet. Across the sea, Chrysler is the official sponsor of Hollywood's Academy Awards.

Mindful of the publicity these events can bring them, car manufacturers are keen to glean some glamour from the film industry, to sex up their sedans and SUVs in the hopes of sparking the desire of would-be consumers. Star power, however, isn't the only bright idea carmakers are employing to attract increasingly conscientious clients.

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Coronavirus

The Main COVID Risk Now: Long COVID

Death rates are down, masks are off, but many who have been infected by COVID have still not recovered. Long COVID continues to be hard to diagnose and treatments are still in the developmental stage.

Long COVID feels like a never-ending nightmare for those who suffer from it.

Jessica Berthereau

PARIS — The medical examination took longer than expected in the Parc de Castelnau-le-Lez clinic, near the southern French city of Montpellier. Jocelyne had come to see a specialist for long COVID-19, and exits the appointment slowly with help from her son. The meeting lasted more than an hour, twice as long as planned.

“I’m a fighter, you know, I’ve done a lot of things in my life, I’ve been around the world twice… I’m not saying this to brag, but to tell you my background," says the 40-year-old. "These days, I’m exhausted, I’m not hungry, I no longer drive, I can’t work anymore, I have restless legs syndrome.” She pauses before adding sadly: “I can’t read anymore either.”

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