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Argentina

Brazil Enters Big Leagues In Global Sports Sponsoring

Petrobras and other Brazilian firms are using sports sponsorships to up their international profile. Brazil’s booming economy gives them extra leverage in places like Argentina and Chile, but it may also be pricing them out at home.

Petrobras is one of two Brazilian companies sponsoring Argentina's River Plate (above) soccer team
Petrobras is one of two Brazilian companies sponsoring Argentina's River Plate (above) soccer team
Daniel Cardoso

FLORIANÓPOLIS -- The dejected players left the field, some in tears. In the stands, the team's fans stood stunned. Sadness quickly turned to anger as reality began to sink in: for the first time its glorious 110-year history, River Plate – Argentina's second most popular football team – had just been relegated to the second division.

But while the emotional blow was mostly felt in Argentina, the economic shock of River Plate's dismal downgrade hit hardest across the border - in Brazil, home to Petrobras and Tramontina, the team's principal sponsors. Tramontina, a knife manufacturer based in Rio Grande do Sul, has done business in Argentina for 40 years. Besides being featured on River Plate's jerseys, the company's logo also appears on the team's outdoor training facilities, in River Plate advertisements and on its official website. The same goes for Petrobras, the Brazilian oil giant.

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Geopolitics

The Days After: What Would Happen If Putin Opts For A Tactical Nuclear Strike

The risk of the Kremlin launching a tactical nuclear weapon on Ukraine is small but not impossible. The Western response would itself set off a counter-response, which might contain or spiral to the worst-case scenario.

An anti-nuclear activist impersonates Vladimir Putin at a rally in Berlin.

Yves Bourdillon

-Analysis-

PARISVladimir Putin could “go nuclear” in Ukraine. Yes, this expression, which metaphorically means “taking the extreme, drastic action,” is now literally considered a possibility as well. Cornered and humiliated by a now plausible military defeat, experts say the Kremlin could launch a tactical nuclear bomb on a Ukrainian site in a desperate attempt to turn the tables.

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In any case, this is what Putin — who put Russia's nuclear forces on alert just after the start of the invasion in late February — is aiming to achieve: to terrorize populations in Western countries to push their leaders to let go of Ukraine.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

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