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Where Everyone's Rationing Water  — Except The Coca-Cola Plant

In the northern Italian region of Veneto, drought has forced half the municipalities to ration water resources. In contrast, the region's Coca-Cola plant has upped production, using even more water that it gets for a cheap price.

Coca Cola ad in Rome, Italy

Angelo Mastrandrea

NOGARA — On the morning of Sat., July 9, several hundred activists from the Rise Up 4 Climate Justice movement arrived at the Nogara train station from all over the Veneto region, in northeastern Italy, and then walked to the town's industrial area. They were headed to the local Coca-Cola plant to protest its "extractivist" policies, which are based on hoarding resources at the expense of the local community.

In the Verona region, drought has caused a severe water crisis that has forced half of the municipalities to restrict water use. On the other hand, Coca-Cola, which uses water as its main raw material, has not slowed production.

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