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French Daily Liberation Becomes 'Tahrir' For Syrian War Anniversary

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Libération, March 11, 2016

To mark the upcoming fifth anniversary of the start of the civil war in Syria, French daily Libérationrenamed itself Friday in Arabic, featuring a striking front-page image of children spinning on swings around a bomb.

Calling itself Tahrir ("Liberation" in Arabic) for the occasion of the March 15th anniversary next Tuesday, the newspaper is devoting its entire issue to the daily lives of Syrians during the ongoing war. This "Libé of Syrians" is entirely composed of pieces by Syrian authors, most of whom have fled to Turkey. Throughout the issue, Syrian journalists, as well as artists, doctors and writers explain how the conflict has changed daily habits, from religious and medical practices, while also influencing art and literature and touching almost every aspect of their lives.

French and Syrian journalists, Libération's editor-in-chief and members of NGO's, such as Reporters Without Borders, brought these stories together in order for the issue "not only to be written by Syrians ... but also dedicated to the entire Syrian community." An estimated 250,000 people have been killed since fighting broke out, and more than half the country's pre-war population of 23 million have been displaced.

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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