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Trader Joe’s Of China? Pangdonglai, A Grocery Store The Masses Love To Trust

Inside a Pangdonglai supermarket in China.
Founded 30 years ago, the regional supermarket chain of Pangdonglai operates exclusively in Henan with 13 stores. Wanzl

As China slowed down after the COVID-19 pandemic, this modest supermarket chain from Henan seems to have found the magic formula to encourage Chinese consumers to shop. Pangdonglai is so successful that it has become a national tourist attraction.

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