CAIRO — Etisalat, the smallest of Egypt’s three telecom companies, has gone no-holds-barred in its latest challenge to Vodaphone, “borrowing” one of the latter’s former mascots, a genie, to take several not-so-subtle jabs at the market leader’s star-studded, sing-songy Ramadan ad. In the Etisalat spot, a narrator asks the genie (who’s all decked out in […]
